Volume 23; Issue 4

Journal of Consumer Research

Volume 23; Issue 4
4

The Role of Television in the Construction of Consumer Reality

Thomas C. O'Guinn and L. J. Shrum
Journal:
Journal of Consumer Research
Year:
1997
Language:
english
File:
PDF, 523 KB
english, 1997
5

Front Matter

Journal:
Journal of Consumer Research
Year:
1997
Language:
english
File:
PDF, 184 KB
english, 1997
8

Family Structure, Materialism, and Compulsive Consumption

Rindfleisch, Aric, Burroughs, James E., Denton, Frank
Journal:
Journal of Consumer Research
Year:
1997
Language:
english
File:
PDF, 1.08 MB
english, 1997
10

The Impact of Interstimulus Interval and Background Silence on Recall

G. Douglas Olsen
Journal:
Journal of Consumer Research
Year:
1997
Language:
english
File:
PDF, 313 KB
english, 1997
11

The Role of Television in the Construction of Consumer Reality

O'Guinn, Thomas C., Shrum, L. J.
Journal:
Journal of Consumer Research
Year:
1997
Language:
english
File:
PDF, 1.27 MB
english, 1997
12

The Effect of Common Features on Brand Choice: Moderating Role of Attribute Importance

Chernev, Alex
Journal:
Journal of Consumer Research
Year:
1997
Language:
english
File:
PDF, 565 KB
english, 1997
16

Volume Information

Journal:
Journal of Consumer Research
Year:
1997
Language:
english
File:
PDF, 359 KB
english, 1997
18

The Effect of Common Features on Brand Choice: Moderating Role of Attribute Importance

Alex Chernev
Journal:
Journal of Consumer Research
Year:
1997
Language:
english
File:
PDF, 381 KB
english, 1997
19

Back Matter

Journal:
Journal of Consumer Research
Year:
1997
Language:
english
File:
PDF, 888 KB
english, 1997
20

The Impact of Interstimulus Interval and Background Silence on Recall

Olsen, G. Douglas
Journal:
Journal of Consumer Research
Year:
1997
Language:
english
File:
PDF, 714 KB
english, 1997