Volume 33; Issue 1

Journal of Consumer Research

Volume 33; Issue 1

1

Beauty and the Beholder: Toward an Integrative Model of Communication Source Effects

Kang, Yong‐Soon, Herr, Paul M.

Journal:

Journal of Consumer Research

Year:

2006

Language:

english

File:

PDF, 140 KB

english, 2006

2

Decision Focus and Consumer Choice among Assortments

Chernev, Alexander

Journal:

Journal of Consumer Research

Year:

2006

Language:

english

File:

PDF, 122 KB

english, 2006

3

Shopping Goals, Goal Concreteness, and Conditional Promotions

Lee, Leonard, Ariely, Dan

Journal:

Journal of Consumer Research

Year:

2006

Language:

english

File:

PDF, 281 KB

english, 2006

4

Does Marketing Products as Remedies Create “Get Out of Jail Free Cards”?

Bolton, Lisa E., Cohen, Joel B., Bloom, Paul N.

Journal:

Journal of Consumer Research

Year:

2006

Language:

english

File:

PDF, 135 KB

english, 2006

5

How Nothing Became Something: White Space, Rhetoric, History, and Meaning

Pracejus, John W., Olsen, G. Douglas, O’Guinn, Thomas C.

Journal:

Journal of Consumer Research

Year:

2006

Language:

english

File:

PDF, 2.02 MB

english, 2006

6

When More May Be Less: The Effects of Regulatory Focus on Responses to Different Comparative Frames

Jain, Shailendra Pratap, Agrawal, Nidhi, Maheswaran, Durairaj

Journal:

Journal of Consumer Research

Year:

2006

Language:

english

File:

PDF, 116 KB

english, 2006

7

Regulatory Focus and Efficacy of Health Messages

Keller, Punam A.

Journal:

Journal of Consumer Research

Year:

2006

Language:

english

File:

PDF, 98 KB

english, 2006

8

A Multiple Pathway Anchoring and Adjustment (MPAA) Model of Attitude Generation and Recruitment

Journal:

Journal of Consumer Research

Year:

2006

Language:

english

File:

PDF, 187 KB

english, 2006

9

Perspectives on Parsimony: How Long Is the Coast of England? A Reply to Park and MacInnis; Schwarz; Petty; and Lynch

Journal:

Journal of Consumer Research

Year:

2006

Language:

english

File:

PDF, 81 KB

english, 2006

10

What’s In and What’s Out: Questions on the Boundaries of the Attitude Construct

Journal:

Journal of Consumer Research

Year:

2006

Language:

english

File:

PDF, 78 KB

english, 2006

11

MAP ping the Frontiers: Theoretical Advances in Consumer Research on M emory, A ffect, and P ersuasion

Johar, Gita Venkataramani, Maheswaran, Durairaj, Peracchio, Laura A.

Journal:

Journal of Consumer Research

Year:

2006

Language:

english

File:

PDF, 135 KB

english, 2006

12

A Functional Magnetic Resonance Imaging Study of Neural Dissociations between Brand and Person Judgments

Yoon, Carolyn, Gutchess, Angela H., Feinberg, Fred, Polk, Thad A.

Journal:

Journal of Consumer Research

Year:

2006

Language:

english

File:

PDF, 921 KB

english, 2006

13

Attitude Research: Between Ockham's Razor and the Fundamental Attribution Error

Schwarz, Norbert

Journal:

Journal of Consumer Research

Year:

2006

Language:

english

File:

PDF, 22 KB

english, 2006

14

Social Comparison Theory and Deception in the Interpersonal Exchange of Consumption Information

Journal:

Journal of Consumer Research

Year:

2006

Language:

english

File:

PDF, 438 KB

english, 2006

15

Effects of Prototype and Exemplar Fit on Brand Extension Evaluations: A Two‐Process Contingency Model

Journal:

Journal of Consumer Research

Year:

2006

Language:

english

File:

PDF, 148 KB

english, 2006

16

Debiasing Insights from Process Tests

Journal:

Journal of Consumer Research

Year:

2006

Language:

english

File:

PDF, 53 KB

english, 2006

17

A Metacognitive Model of Attitudes

Journal:

Journal of Consumer Research

Year:

2006

Language:

english

File:

PDF, 32 KB

english, 2006

18

Accessibility‐Diagnosticity and the Multiple Pathway Anchoring and Adjustment Model

Journal:

Journal of Consumer Research

Year:

2006

Language:

english

File:

PDF, 24 KB

english, 2006

19

Does the Frame of a Comparative Ad Moderate the Effectiveness of Extrinsic Information Cues?

Journal:

Journal of Consumer Research

Year:

2006

Language:

english

File:

PDF, 135 KB

english, 2006