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Volume 35; Issue 5
Main
Journal of Consumer Research
Volume 35; Issue 5
Journal of Consumer Research
Volume 35; Issue 5
1
Asymmetries in the Sequential Learning of Brand Associations: Implications for the Early Entrant Advantage
Journal:
Journal of Consumer Research
Year:
2009
Language:
english
File:
PDF, 278 KB
Your tags:
english, 2009
2
Editorial Review Board
Journal:
Journal of Consumer Research
Year:
2009
Language:
english
File:
PDF, 108 KB
Your tags:
english, 2009
3
Blackjack in the Kitchen: Understanding Online versus Casino Gambling
Cotte, June
,
Latour, Kathryn A.
Journal:
Journal of Consumer Research
Year:
2009
Language:
english
File:
PDF, 445 KB
Your tags:
english, 2009
4
Psychological Distancing: Why Happiness Helps You See the Big Picture
Labroo, Aparna A.
,
Patrick, Vanessa M.
Journal:
Journal of Consumer Research
Year:
2009
Language:
english
File:
PDF, 246 KB
Your tags:
english, 2009
5
How Inferences about Missing Attributes Decrease the Tendency to Defer Choice and Increase Purchase Probability
Gunasti, Kunter
,
Ross Jr., William T.
Journal:
Journal of Consumer Research
Year:
2009
Language:
english
File:
PDF, 297 KB
Your tags:
english, 2009
6
The Influence of Self‐Construal on Impulsive Consumption
Zhang, Yinlong
,
Shrum, L. J.
Journal:
Journal of Consumer Research
Year:
2009
Language:
english
File:
PDF, 271 KB
Your tags:
english, 2009
7
Unrealistically Optimistic Consumers: A Selective Hypothesis Testing Account for Optimism in Predictions of Future Behavior
Tanner, Robin J.
,
Carlson, Kurt A.
Journal:
Journal of Consumer Research
Year:
2009
Language:
english
File:
PDF, 272 KB
Your tags:
english, 2009
8
The Power of Strangers: The Effect of Incidental Consumer Brand Encounters on Brand Choice
Journal:
Journal of Consumer Research
Year:
2009
Language:
english
File:
PDF, 349 KB
Your tags:
english, 2009
9
The Effect of Brand Commitment on the Evaluation of Nonpreferred Brands: A Disconfirmation Process
Raju, Sekar
,
Unnava, H. Rao
,
Montgomery, Nicole Votolato
Journal:
Journal of Consumer Research
Year:
2009
Language:
english
File:
PDF, 303 KB
Your tags:
english, 2009
10
The Marketplace Management of Illicit Pleasure
Journal:
Journal of Consumer Research
Year:
2009
Language:
english
File:
PDF, 183 KB
Your tags:
english, 2009
11
Objective and Subjective Knowledge Relationships: A Quantitative Analysis of Consumer Research Findings
Journal:
Journal of Consumer Research
Year:
2009
Language:
english
File:
PDF, 248 KB
Your tags:
english, 2009
12
Lines in the Sand: The Role of Motivated Categorization in the Pursuit of Self‐Control Goals
Journal:
Journal of Consumer Research
Year:
2009
Language:
english
File:
PDF, 1.81 MB
Your tags:
english, 2009
13
Memories as Assets: Strategic Memory Protection in Choice over Time
Journal:
Journal of Consumer Research
Year:
2009
Language:
english
File:
PDF, 245 KB
Your tags:
english, 2009
14
Forthcoming in April 2009
Journal:
Journal of Consumer Research
Year:
2009
Language:
english
File:
PDF, 16 KB
Your tags:
english, 2009
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