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Volume 36; Issue 1
Main
Journal of Consumer Research
Volume 36; Issue 1
Journal of Consumer Research
Volume 36; Issue 1
1
Editorial Review Board
Journal:
Journal of Consumer Research
Year:
2009
Language:
english
File:
PDF, 108 KB
Your tags:
english, 2009
2
A Word of Thanks
Journal:
Journal of Consumer Research
Year:
2009
Language:
english
File:
PDF, 97 KB
Your tags:
english, 2009
3
Temporal Sequence Effects: A Memory Framework
Montgomery, Nicole Votolato
,
Unnava, H. Rao
Journal:
Journal of Consumer Research
Year:
2009
Language:
english
File:
PDF, 252 KB
Your tags:
english, 2009
4
Intergenerationally Gifted Asset Dispositions
Bradford, Tonya Williams
Journal:
Journal of Consumer Research
Year:
2009
Language:
english
File:
PDF, 348 KB
Your tags:
english, 2009
5
The Impact of Add‐On Features on Consumer Product Evaluations
Bertini, Marco
,
Ofek, Elie
,
Ariely, Dan
Journal:
Journal of Consumer Research
Year:
2009
Language:
english
File:
PDF, 275 KB
Your tags:
english, 2009
6
The Safety of Objects: Materialism, Existential Insecurity, and Brand Connection
Rindfleisch, Aric
,
Burroughs, James E.
,
Wong, Nancy
Journal:
Journal of Consumer Research
Year:
2009
Language:
english
File:
PDF, 1.83 MB
Your tags:
english, 2009
7
The Fit of Thinking Style and Situation: New Measures of Situation‐Specific Experiential and Rational Cognition
Novak, Thomas P.
,
Hoffman, Donna L.
Journal:
Journal of Consumer Research
Year:
2009
Language:
english
File:
PDF, 1.96 MB
Your tags:
english, 2009
8
The “Shaken Self”: Product Choices as a Means of Restoring Self‐View Confidence
Journal:
Journal of Consumer Research
Year:
2009
Language:
english
File:
PDF, 1.29 MB
Your tags:
english, 2009
9
The Devil Is in the Deliberation: Thinking Too Much Reduces Preference Consistency
Journal:
Journal of Consumer Research
Year:
2009
Language:
english
File:
PDF, 970 KB
Your tags:
english, 2009
10
Category Activation Model: A Spreading Activation Network Model of Subcategory Positioning When Categorization Uncertainty Is High
Journal:
Journal of Consumer Research
Year:
2009
Language:
english
File:
PDF, 1.78 MB
Your tags:
english, 2009
11
Forthcoming in August 2009
Journal:
Journal of Consumer Research
Year:
2009
Language:
english
File:
PDF, 89 KB
Your tags:
english, 2009
12
From the Editor
Journal:
Journal of Consumer Research
Year:
2009
Language:
english
File:
PDF, 172 KB
Your tags:
english, 2009
13
Parity Product Features Can Enhance or Dilute Brand Evaluation: The Influence of Goal Orientation and Presentation Format
Journal:
Journal of Consumer Research
Year:
2009
Language:
english
File:
PDF, 1.23 MB
Your tags:
english, 2009
14
“Why My Mother Never Threw Anything Out”: The Effect of Product Freshness on Consumption
Journal:
Journal of Consumer Research
Year:
2009
Language:
english
File:
PDF, 1.22 MB
Your tags:
english, 2009
15
Influence of Contagious versus Noncontagious Product Groupings on Consumer Preferences
Journal:
Journal of Consumer Research
Year:
2009
Language:
english
File:
PDF, 1.15 MB
Your tags:
english, 2009
16
When Does Choice Reveal Preference? Moderators of Heuristic versus Goal‐Based Choice
Journal:
Journal of Consumer Research
Year:
2009
Language:
english
File:
PDF, 1.39 MB
Your tags:
english, 2009
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