Volume 40; Issue 3

Journal of Consumer Research

Volume 40; Issue 3
1

Single-Option Aversion

Daniel Mochon
Journal:
Journal of Consumer Research
Year:
2013
Language:
english
File:
PDF, 355 KB
english, 2013
4

The Dual Role of Power in Resisting Social Influence

Mehdi Mourali and Zhiyong Yang
Journal:
Journal of Consumer Research
Year:
2013
Language:
english
File:
PDF, 477 KB
english, 2013
5

Masthead

Journal:
Journal of Consumer Research
Year:
2013
Language:
english
File:
PDF, 165 KB
english, 2013
6

Editorial Review Board

Journal:
Journal of Consumer Research
Year:
2013
Language:
english
File:
PDF, 110 KB
english, 2013
9

When, Why, and How Controversy Causes Conversation

Zoey Chen and Jonah Berger
Journal:
Journal of Consumer Research
Year:
2013
Language:
english
File:
PDF, 490 KB
english, 2013
10

Communication Channels and Word of Mouth: How the Medium Shapes the Message

Berger, Jonah, Iyengar, Raghuram
Journal:
Journal of Consumer Research
Year:
2013
Language:
english
File:
PDF, 223 KB
english, 2013
12

The Effect of Goal Specificity on Consumer Goal Reengagement

Maura L. Scott and Stephen M. Nowlis
Journal:
Journal of Consumer Research
Year:
2013
Language:
english
File:
PDF, 708 KB
english, 2013
13

Consumer Reaction to Unearned Preferential Treatment

Lan Jiang, JoAndrea Hoegg, and Darren W. Dahl
Journal:
Journal of Consumer Research
Year:
2013
Language:
english
File:
PDF, 2.01 MB
english, 2013
14

Forthcoming in December 2013

Journal:
Journal of Consumer Research
Year:
2013
Language:
english
File:
PDF, 95 KB
english, 2013