Volume 7; Issue 1

Journal of Direct Marketing

Volume 7; Issue 1
1

Editorial review board

Journal:
Journal of Direct Marketing
Year:
1993
Language:
english
File:
PDF, 128 KB
english, 1993
2

From the practitioners: The message is the message

John D. Yeck
Journal:
Journal of Direct Marketing
Year:
1993
Language:
english
File:
PDF, 192 KB
english, 1993
3

From the editor: Reversing the flow

Don E. Schultz
Journal:
Journal of Direct Marketing
Year:
1993
Language:
english
File:
PDF, 265 KB
english, 1993
4

Direct marketing activities and personal privacy: A consumer survey

Paul Wang, Lisa A. Petrison
Journal:
Journal of Direct Marketing
Year:
1993
Language:
english
File:
PDF, 995 KB
english, 1993
7

Wives’ employment, time pressure, and mail/phone order shopping: An exploratory study

Marilyn Lavin
Journal:
Journal of Direct Marketing
Year:
1993
Language:
english
File:
PDF, 669 KB
english, 1993
9

Don’t reach out and touch us any more. Expanding telephone consumer protection

Rita Marie Cain
Journal:
Journal of Direct Marketing
Year:
1993
Language:
english
File:
PDF, 1.07 MB
english, 1993