Volume 8; Issue 4

Journal of Direct Marketing

Volume 8; Issue 4

1

Editorial review board

Journal:

Journal of Direct Marketing

Year:

1994

Language:

english

File:

PDF, 127 KB

english, 1994

2

From the practitioners: Isn’t it exciting: Predicting what we don’t understand?

Journal:

Journal of Direct Marketing

Year:

1994

Language:

english

File:

PDF, 202 KB

english, 1994

3

From the editor: Some comments on the absolute value of the database

Journal:

Journal of Direct Marketing

Year:

1994

Language:

english

File:

PDF, 216 KB

english, 1994

4

Direct marketing and online consumer information services (OLCISs) : Implications and challenges

W. Wayne Talarzyk, Robert E. Widing II

Journal:

Journal of Direct Marketing

Year:

1994

Language:

english

File:

PDF, 1.06 MB

english, 1994

5

Developing international direct marketing strategies with a consumer decision-making content analysis

William J. McDonald

Journal:

Journal of Direct Marketing

Year:

1994

Language:

english

File:

PDF, 844 KB

english, 1994

6

Using motivation as a basis for understanding and improving direct marketing relationships

Robert J. Corey, David T. Wilson

Journal:

Journal of Direct Marketing

Year:

1994

Language:

english

File:

PDF, 1.02 MB

english, 1994

7

Guidelines for direct marketers to aggregate and analyze third-party complaints

John A. Schibrowsky, Richard S. Lapidus

Journal:

Journal of Direct Marketing

Year:

1994

Language:

english

File:

PDF, 1000 KB

english, 1994

8

An exploratory study of consumer usage and satisfaction with 800 and 900 numbers

Kathleen Morrow, Clint B. Tankersley

Journal:

Journal of Direct Marketing

Year:

1994

Language:

english

File:

PDF, 632 KB

english, 1994

9

Direct mail: Can it work for religious organizations?

John J. Considine

Journal:

Journal of Direct Marketing

Year:

1994

Language:

english

File:

PDF, 625 KB

english, 1994

10

Workplace marketing: A 1990s business imperative

Juliet Williams

Journal:

Journal of Direct Marketing

Year:

1994

Language:

english

File:

PDF, 1.00 MB

english, 1994

11

Successful telemarketing. Opportunities and techniques for increasing sales and profits. Second edition By Bob Stone and John Wyman NTC Business Books, 210 pages, $39.95

Journal:

Journal of Direct Marketing

Year:

1994

Language:

english

File:

PDF, 226 KB

english, 1994

12

Foundation programs for students and professors a catalyst for quality direct marketing education

Journal:

Journal of Direct Marketing

Year:

1994

Language:

english

File:

PDF, 342 KB

english, 1994