Volume 1; Issue 1-2

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Journal of Euromarketing
Volume 1; Issue 1-2

Journal of Euromarketing

Volume 1; Issue 1-2

1

Marketing Mix Strategies in the Europe of 1992

Guido, Gianluigi

Journal:

Journal of Euromarketing

Year:

1991

Language:

english

File:

PDF, 724 KB

english, 1991

2

Decision-Processes in Strategic Alliances

Woodside, Arch G., Kandikó, József

Journal:

Journal of Euromarketing

Year:

1991

Language:

english

File:

PDF, 1.12 MB

english, 1991

3

Competitive Success Through Marketing

Baker, Michael J, Kheir-El-Din, Amr

Journal:

Journal of Euromarketing

Year:

1991

Language:

english

File:

PDF, 883 KB

english, 1991

4

EDITORIAL

Kaynak, Erdener

Journal:

Journal of Euromarketing

Year:

1991

Language:

english

File:

PDF, 344 KB

english, 1991

5

Attitudinal Differences Between Dutch and American Consumers Regarding Ecological Problems and Solutions

Forman, Andrew M, Sriram, Ven

Journal:

Journal of Euromarketing

Year:

1991

Language:

english

File:

PDF, 662 KB

english, 1991

6

EC 92 -Easy for Hong Kong Companies Too?

Chan, C F, Young, Kitty Y.

Journal:

Journal of Euromarketing

Year:

1991

Language:

english

File:

PDF, 729 KB

english, 1991

7

A Normative Framework for Assessing Marketing Strategy Implications of Europe 1992

Jain, Subhash C., Ryans, John K.

Journal:

Journal of Euromarketing

Year:

1991

Language:

english

File:

PDF, 897 KB

english, 1991

8

A Model for Defensive Marketing Strategy with Examples from the Europe 1992 Context

Calantone, Roger J., di Benedetto, C. Anthony, Harvey, Curtis E.

Journal:

Journal of Euromarketing

Year:

1991

Language:

english

File:

PDF, 832 KB

english, 1991

9

1992 and the Scottish Whisky Industry

Schlegelmilch, Bodo B, Diamantopoulos, Adamantios, MacDonald, Tara

Journal:

Journal of Euromarketing

Year:

1991

Language:

english

File:

PDF, 593 KB

english, 1991