Volume 1; Issue 1-2

Journal of Hospital Marketing

Volume 1; Issue 1-2

1

Relationship Marketing in Maternity Care

MacStravic, Robin Scott, Denning, Elaine

Journal:

Journal of Hospital Marketing

Year:

1987

Language:

english

File:

PDF, 452 KB

english, 1987

2

A Market Research Methodology to Assess the Feasibility of a Hospital-Offered Medicare Supplement Insurance Plan

McDermott, Dennis R.

Journal:

Journal of Hospital Marketing

Year:

1987

Language:

english

File:

PDF, 367 KB

english, 1987

3

Guest Editorial: A Conceptual Innovation in Product Life Cycle Theory:

Weeker, Ellis, Sweeney, Robert E.

Journal:

Journal of Hospital Marketing

Year:

1987

Language:

english

File:

PDF, 247 KB

english, 1987

4

The Evolution of Hospital Marketing

Winston, William J.

Journal:

Journal of Hospital Marketing

Year:

1987

Language:

english

File:

PDF, 464 KB

english, 1987

5

Special Report:

Eckstein, Blanka

Journal:

Journal of Hospital Marketing

Year:

1987

Language:

english

File:

PDF, 2.08 MB

english, 1987

6

Strategic Marketing for Health Care Institutions:

Hegg, Lauren R., Meyer, Daniel

Journal:

Journal of Hospital Marketing

Year:

1987

Language:

english

File:

PDF, 525 KB

english, 1987

7

Directions in Hospital Advertising

Kizilbash, A. H., Wagle, John S.

Journal:

Journal of Hospital Marketing

Year:

1987

Language:

english

File:

PDF, 396 KB

english, 1987

8

Preface and Introduction to the Journal of Hospital Marketing

Winston, William J.

Journal:

Journal of Hospital Marketing

Year:

1987

Language:

english

File:

PDF, 292 KB

english, 1987

9

The Application of a Marketing Systems/Planning Framework to Design a Ground-Air Medical Transport Service

Chasin, Susan, Schlacter, John, Shirley, Chris

Journal:

Journal of Hospital Marketing

Year:

1987

Language:

english

File:

PDF, 580 KB

english, 1987

10

Use of Paired Comparison Technique in Testing Hospital Advertising

Sewell, Lewis G., Smith, Mickey C.

Journal:

Journal of Hospital Marketing

Year:

1987

Language:

english

File:

PDF, 316 KB

english, 1987

11

Health Care Consumerism:

McDevitt, Paul K.

Journal:

Journal of Hospital Marketing

Year:

1987

Language:

english

File:

PDF, 539 KB

english, 1987

12

Factors Associated With Successful Hospital Marketing

Kiser, G. E., Good, David J.

Journal:

Journal of Hospital Marketing

Year:

1987

Language:

english

File:

PDF, 523 KB

english, 1987

13

Hospital Marketing:

Hill, Robert C.

Journal:

Journal of Hospital Marketing

Year:

1987

File:

PDF, 265 KB

1987

14

Strategic Service Units:

Thrasher, Steven D., Shanaman, Jane

Journal:

Journal of Hospital Marketing

Year:

1987

Language:

english

File:

PDF, 484 KB

english, 1987

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