Volume 13; Issue 2

Journal of Hospital Marketing

Volume 13; Issue 2
1

Quality, Sacrifice, and Value in Hospital Choice

Gooding, Sandra K. Smith
Journal:
Journal of Hospital Marketing
Year:
2000
Language:
english
File:
PDF, 156 KB
english, 2000
2

The Dilemma of Conflicting Attitudes

Krohn, Franklin B., Zboch, Tina M.
Journal:
Journal of Hospital Marketing
Year:
2000
Language:
english
File:
PDF, 223 KB
english, 2000
3

Health Care Policy Reform

Parsons, Robert J., Woller, Gary M., Neubauer, Giinther, Rothaemel, Frank Thomas, Zelle, Barbara
Journal:
Journal of Hospital Marketing
Year:
2000
Language:
english
File:
PDF, 229 KB
english, 2000
4

Hospital WEB Site Marketing: Analysis, Issues, and Trends

Sanchez, Peter M., Maier-Donati, Penny
Journal:
Journal of Hospital Marketing
Year:
2000
Language:
english
File:
PDF, 226 KB
english, 2000
5

The Use of Drug Formularies in Managed Care

Hill, Lori A.
Journal:
Journal of Hospital Marketing
Year:
2000
Language:
english
File:
PDF, 240 KB
english, 2000
6

A Model of Strategic Marketing Alliances for Hospices

Self, Donald R., Starnes, Becky J.
Journal:
Journal of Hospital Marketing
Year:
2000
Language:
english
File:
PDF, 211 KB
english, 2000
7

An Antidote for Ailing TV Ad Testing Measures and Spiraling Medical Costs

Pokrywczynski, James V.
Journal:
Journal of Hospital Marketing
Year:
2000
Language:
english
File:
PDF, 146 KB
english, 2000