Volume 4; Issue 2

Journal of Hospital Marketing

Volume 4; Issue 2
1

Conditions Influencing the Marketing Efforts of Hospitals

Myrtle, Robert C., Martinez, Charles F.
Journal:
Journal of Hospital Marketing
Year:
1990
Language:
english
File:
PDF, 559 KB
english, 1990
2

Attributes and Perceived Benefits of Women's Health Care Services

Powers, Thomas L., Anderson, Stephanie P.
Journal:
Journal of Hospital Marketing
Year:
1990
Language:
english
File:
PDF, 663 KB
english, 1990
3

Rural Physicians' Market Share Retention

Ludtke, Richard L., Geller, Jack M., Hart, J. Patrick
Journal:
Journal of Hospital Marketing
Year:
1990
Language:
english
File:
PDF, 583 KB
english, 1990
5

Proficiency in Personal Selling

Friedman, Margaret L.
Journal:
Journal of Hospital Marketing
Year:
1990
Language:
english
File:
PDF, 626 KB
english, 1990
7

Identifying Consumers Favorable to Hospital Advertising

Marks, Ronald B., Totten, Jeffrey W.
Journal:
Journal of Hospital Marketing
Year:
1990
Language:
english
File:
PDF, 483 KB
english, 1990
8

Intentions to Join HMOs

Dolinsky, Arthur L., Caputo, Richard K.
Journal:
Journal of Hospital Marketing
Year:
1990
Language:
english
File:
PDF, 583 KB
english, 1990
10

How to Market Home Health Services

Moore, Stephen T.
Journal:
Journal of Hospital Marketing
Year:
1990
Language:
english
File:
PDF, 311 KB
english, 1990
11

The Dilemma of the Rural Hospital

Boissoneau, Robert, Schwahn, Bryan M.
Journal:
Journal of Hospital Marketing
Year:
1990
Language:
english
File:
PDF, 549 KB
english, 1990
12

Consumer Driven Strategies in the Management of Long Term Care Services

Moore, Stephen T.
Journal:
Journal of Hospital Marketing
Year:
1990
Language:
english
File:
PDF, 358 KB
english, 1990
13

Preface

Winston, William J.
Journal:
Journal of Hospital Marketing
Year:
1990
Language:
english
File:
PDF, 173 KB
english, 1990