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Volume 4; Issue 2
Main
Journal of Hospital Marketing
Volume 4; Issue 2
Journal of Hospital Marketing
Volume 4; Issue 2
1
Conditions Influencing the Marketing Efforts of Hospitals
Myrtle, Robert C.
,
Martinez, Charles F.
Journal:
Journal of Hospital Marketing
Year:
1990
Language:
english
File:
PDF, 559 KB
Your tags:
english, 1990
2
Attributes and Perceived Benefits of Women's Health Care Services
Powers, Thomas L.
,
Anderson, Stephanie P.
Journal:
Journal of Hospital Marketing
Year:
1990
Language:
english
File:
PDF, 663 KB
Your tags:
english, 1990
3
Rural Physicians' Market Share Retention
Ludtke, Richard L.
,
Geller, Jack M.
,
Hart, J. Patrick
Journal:
Journal of Hospital Marketing
Year:
1990
Language:
english
File:
PDF, 583 KB
Your tags:
english, 1990
4
Demographic Change and the Supply of Physicians, Hospitals, and Hospital Beds
Pol, Louis G.
,
Tymkiw, Douglas R.
Journal:
Journal of Hospital Marketing
Year:
1990
Language:
english
File:
PDF, 528 KB
Your tags:
english, 1990
5
Proficiency in Personal Selling
Friedman, Margaret L.
Journal:
Journal of Hospital Marketing
Year:
1990
Language:
english
File:
PDF, 626 KB
Your tags:
english, 1990
6
Consumers' Perceptions and Opinions of Health Care Challenges — Case Study by the Virginia Hospital Association
McDermott, Dennis R.
Journal:
Journal of Hospital Marketing
Year:
1990
Language:
english
File:
PDF, 375 KB
Your tags:
english, 1990
7
Identifying Consumers Favorable to Hospital Advertising
Marks, Ronald B.
,
Totten, Jeffrey W.
Journal:
Journal of Hospital Marketing
Year:
1990
Language:
english
File:
PDF, 483 KB
Your tags:
english, 1990
8
Intentions to Join HMOs
Dolinsky, Arthur L.
,
Caputo, Richard K.
Journal:
Journal of Hospital Marketing
Year:
1990
Language:
english
File:
PDF, 583 KB
Your tags:
english, 1990
9
The Change in Importance of Hospital Purchase Decision Criteria as a Result of Prospective Payment
Baer, Robert
,
Sullivan, Rawlie
Journal:
Journal of Hospital Marketing
Year:
1990
Language:
english
File:
PDF, 429 KB
Your tags:
english, 1990
10
How to Market Home Health Services
Moore, Stephen T.
Journal:
Journal of Hospital Marketing
Year:
1990
Language:
english
File:
PDF, 311 KB
Your tags:
english, 1990
11
The Dilemma of the Rural Hospital
Boissoneau, Robert
,
Schwahn, Bryan M.
Journal:
Journal of Hospital Marketing
Year:
1990
Language:
english
File:
PDF, 549 KB
Your tags:
english, 1990
12
Consumer Driven Strategies in the Management of Long Term Care Services
Moore, Stephen T.
Journal:
Journal of Hospital Marketing
Year:
1990
Language:
english
File:
PDF, 358 KB
Your tags:
english, 1990
13
Preface
Winston, William J.
Journal:
Journal of Hospital Marketing
Year:
1990
Language:
english
File:
PDF, 173 KB
Your tags:
english, 1990
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