Volume 19; Issue 3

Journal of International Marketing

Volume 19; Issue 3

1

Research on Export Pricing: Still Moving Toward Maturity

Tan, Qun, Sousa, Carlos M.P

Journal:

Journal of International Marketing

Year:

2011

Language:

english

File:

PDF, 273 KB

english, 2011

2

Consumer World-Mindedness and Attitudes Toward Product Positioning in Advertising: An Examination of Global Versus Foreign Versus Local Positioning

Nijssen, Edwin J, Douglas, Susan P

Journal:

Journal of International Marketing

Year:

2011

Language:

english

File:

PDF, 154 KB

english, 2011

3

The Trade-Off Between Customer and Technology Orientations: Impact on Innovation Capabilities and Export Performance

Hortinha, Paula, Lages, Carmen, Filipe Lages, Luis

Journal:

Journal of International Marketing

Year:

2011

Language:

english

File:

PDF, 143 KB

english, 2011

4

A Cross-National Investigation into the Marketing Department's Influence Within the Firm: Toward Initial Empirical Generalizations

C. Verhoef, Peter, Leeflang, Peter S.H, Reiner, Jochen, Natter, Martin, Baker, William, Grinstein, Amir, Gustafsson, Anders, Morrison, Pamela, Saunders, John

Journal:

Journal of International Marketing

Year:

2011

Language:

english

File:

PDF, 154 KB

english, 2011

5

How Top Management's Social Capital Fosters the Development of Specialized Marketing Capabilities: A Cross-Cultural Comparison

Kemper, Jan, Engelen, Andreas, Brettel, Malte

Journal:

Journal of International Marketing

Year:

2011

Language:

english

File:

PDF, 145 KB

english, 2011

6

Journal of International Marketing, volume 19 / number 3 / 2011

Journal:

Journal of International Marketing

Year:

2011

Language:

english

File:

PDF, 86 KB

english, 2011