Volume 32; Issue 3

Journal of Macromarketing

Volume 32; Issue 3
1

Special Issue on Sustainability as Megatrend: Journal of Macromarketing, 2014

McDonagh, P., Prothero, A.
Journal:
Journal of Macromarketing
Year:
2012
Language:
english
File:
PDF, 95 KB
english, 2012
2

Globalization, Consumer Tensions, and the Shaping of Consumer Culture in India

Eckhardt, G. M., Mahi, H.
Journal:
Journal of Macromarketing
Year:
2012
Language:
english
File:
PDF, 229 KB
english, 2012
4

Nation Branding: A Critical Appraisal of Incredible India

Kerrigan, F., Shivanandan, J., Hede, A.-M.
Journal:
Journal of Macromarketing
Year:
2012
Language:
english
File:
PDF, 451 KB
english, 2012
5

Media Review: Sita Sings the Blues

Witkowski, T. H.
Journal:
Journal of Macromarketing
Year:
2012
Language:
english
File:
PDF, 299 KB
english, 2012
6

Indian Consumer Kaun Hai? The Class-Based Grammar of Indian Advertising

Cayla, J., Elson, M.
Journal:
Journal of Macromarketing
Year:
2012
Language:
english
File:
PDF, 457 KB
english, 2012
9

The Resurgence of India: Triumph of Institutions Over Infrastructure?

Iyer, G. R., Sheth, J. N., Sharma, A.
Journal:
Journal of Macromarketing
Year:
2012
Language:
english
File:
PDF, 158 KB
english, 2012
10

Bollywood Cinema's Global Reach: Consuming the "Diasporic Consciousness"

Takhar, A., Maclaran, P., Stevens, L.
Journal:
Journal of Macromarketing
Year:
2012
Language:
english
File:
PDF, 204 KB
english, 2012
11

Special Issue on India: Macromarketing Perspectives

Venkatesh, A.
Journal:
Journal of Macromarketing
Year:
2012
Language:
english
File:
PDF, 104 KB
english, 2012
12

Guide for Submission of Manuscripts: Journal of Macromarketing

Journal:
Journal of Macromarketing
Year:
2012
Language:
english
File:
PDF, 83 KB
english, 2012
13

In this Issue

Witkowski, T. H.
Journal:
Journal of Macromarketing
Year:
2012
Language:
english
File:
PDF, 55 KB
english, 2012