Volume 32; Issue 4

Journal of Macromarketing

Volume 32; Issue 4
1

Media Review: A Banksy Film. Exit through the Gift Shop

Preece, C.
Journal:
Journal of Macromarketing
Year:
2012
Language:
english
File:
PDF, 421 KB
english, 2012
2

Are Consumers Acting Fairly Toward Companies?: An Examination of Pay-What-You-Want Pricing

Jang, H., Chu, W.
Journal:
Journal of Macromarketing
Year:
2012
Language:
english
File:
PDF, 371 KB
english, 2012
3

Macromarketing Teaching Materials: A Forty-Year Retrospective

Shapiro, S. J.
Journal:
Journal of Macromarketing
Year:
2012
Language:
english
File:
PDF, 110 KB
english, 2012
4

Special Issue on Sustainability as Megatrend: Journal of Macromarketing, 2014

McDonagh, P., Prothero, A.
Journal:
Journal of Macromarketing
Year:
2012
Language:
english
File:
PDF, 69 KB
english, 2012
6

Special Issue on China and Chinese Communities: Journal of Macromarketing, 2015

Polsa, P., Zheng, Q.
Journal:
Journal of Macromarketing
Year:
2012
Language:
english
File:
PDF, 61 KB
english, 2012
8

Abstracts from the 2012 Conference of the Macromarketing Society

Haase, M.
Journal:
Journal of Macromarketing
Year:
2012
Language:
english
File:
PDF, 260 KB
english, 2012
9

In This Issue

Witkowski, T. H.
Journal:
Journal of Macromarketing
Year:
2012
Language:
english
File:
PDF, 71 KB
english, 2012
10

Macromarketing in the Age of Neoliberalism: What is to be done?

Zwick, D., Bonsu, S.
Journal:
Journal of Macromarketing
Year:
2012
Language:
english
File:
PDF, 110 KB
english, 2012
11

Reflections on Sustainable Enterprise: A Macromarketing Approach for Macromarketing Education

Reppel, A. E.
Journal:
Journal of Macromarketing
Year:
2012
Language:
english
File:
PDF, 129 KB
english, 2012
12

Envisioning and Developing Sustainable Enterprise: A Macromarketing Approach

Peterson, M.
Journal:
Journal of Macromarketing
Year:
2012
Language:
english
File:
PDF, 94 KB
english, 2012
13

Russia's "Pure Spirit": Vodka Branding and Its Politics

Kravets, O.
Journal:
Journal of Macromarketing
Year:
2012
Language:
english
File:
PDF, 791 KB
english, 2012
15

Book Review: The Great A&P and the Struggle for Small Business in America

Mittelstaedt, R. A.
Journal:
Journal of Macromarketing
Year:
2012
Language:
english
File:
PDF, 70 KB
english, 2012
16

The Marketing Future beyond the Limits of Growth

Varey, R. J.
Journal:
Journal of Macromarketing
Year:
2012
Language:
english
File:
PDF, 160 KB
english, 2012
17

Revisiting the Debate over the Bottom of the Pyramid Market

Agnihotri, A.
Journal:
Journal of Macromarketing
Year:
2012
Language:
english
File:
PDF, 125 KB
english, 2012
19

Guide for Submission of Manuscripts: Journal of Macromarketing

Journal:
Journal of Macromarketing
Year:
2012
Language:
english
File:
PDF, 82 KB
english, 2012