Volume 34; Issue 4

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Journal of Macromarketing
Volume 34; Issue 4

Journal of Macromarketing

Volume 34; Issue 4

1

Building the Garden and Making Arena Sports Big Time: "Tex" Rickard and His Legacy in Sport Marketing

Seifried, C. S., de Wilde, A.

Journal:

Journal of Macromarketing

Year:

2014

Language:

english

File:

PDF, 2.85 MB

english, 2014

2

Special Issue on Religion and Macromarketing: Journal of Macromarketing, 2016

Journal:

Journal of Macromarketing

Year:

2014

Language:

english

File:

PDF, 96 KB

english, 2014

3

Twenty Years of Country-of-Origin Food Labeling Research: A Review of the Literature and Implications for Food Marketing Systems

Newman, C. L., Turri, A. M., Howlett, E., Stokes, A.

Journal:

Journal of Macromarketing

Year:

2014

Language:

english

File:

PDF, 236 KB

english, 2014

4

Do Cities Have Broad Shoulders? Does Motown Need a Haircut? On Urban Branding and the Personification of Place

Brown, S., Campelo, A.

Journal:

Journal of Macromarketing

Year:

2014

Language:

english

File:

PDF, 218 KB

english, 2014

5

40th Annual Macromarketing Conference: Marketing as Provisioning Technology: Integrating Perspectives on Solutions for Sustainability, Prosperity, and Social Justice Conference Chairs: Cliff Shultz, Ray Benton, Olga Kravets Quinlan School of Business Loyola University Chicago June 25-28, 2015 Doctoral Consortium and Welcome Reception, June 25

Journal:

Journal of Macromarketing

Year:

2014

Language:

english

File:

PDF, 62 KB

english, 2014

6

Avoiding Throwing out the Baby with the Bathwater: Critically Deconstructing Contested Positions on Social and Macromarketing in the Health Domain

Gould, S., Semaan, R. W.

Journal:

Journal of Macromarketing

Year:

2014

Language:

english

File:

PDF, 194 KB

english, 2014

7

Examining the Historical Roots of Social Marketing Through the Lights in Darkest England Campaign

Journal:

Journal of Macromarketing

Year:

2014

Language:

english

File:

PDF, 1.34 MB

english, 2014

8

Book Review: Good Works! Marketing and Corporate Initiatives that Build a Better World... and the Bottom Line

Yumurtac , I. O.

Journal:

Journal of Macromarketing

Year:

2014

Language:

english

File:

PDF, 86 KB

english, 2014

9

Ad Hoc Reviewers--Journal of Macromarketing Volume 34, Number 4, December 2014

Journal:

Journal of Macromarketing

Year:

2014

Language:

english

File:

PDF, 55 KB

english, 2014

10

Vulnerability and Physical, Cognitive, and Behavioral Impairment: Model Extensions and Open Questions

Pavia, T. M., Mason, M. J.

Journal:

Journal of Macromarketing

Year:

2014

Language:

english

File:

PDF, 248 KB

english, 2014

11

Book Review: How America Eats: A Social History of U.S. Food and Culture and White Bread: A Social History of the Store-bought Loaf

Journal:

Journal of Macromarketing

Year:

2014

Language:

english

File:

PDF, 73 KB

english, 2014

12

Neoliberalism and Managed Health: Fallacies, Facades and Inadvertent Effects

Gurrieri, L., Brace-Govan, J., Previte, J.

Journal:

Journal of Macromarketing

Year:

2014

Language:

english

File:

PDF, 134 KB

english, 2014

13

In this Issue

Witkowski, T. H.

Journal:

Journal of Macromarketing

Year:

2014

Language:

english

File:

PDF, 85 KB

english, 2014

14

Transformative Subsistence Entrepreneurship: A Study in India

Sridharan, S., Maltz, E., Viswanathan, M., Gupta, S.

Journal:

Journal of Macromarketing

Year:

2014

Language:

english

File:

PDF, 365 KB

english, 2014

15

Special Issue on Alternative Economies: Journal of Macromarketing, 2017

Campana, M., Chatzidakis, A., Laamanen, M.

Journal:

Journal of Macromarketing

Year:

2014

Language:

english

File:

PDF, 78 KB

english, 2014