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Volume 11; Issue 4

Journal of Marketing

Volume 11; Issue 4
1

The Journal of Marketing: The First Ten Years

William Applebaum
Journal:
Journal of Marketing
Year:
1947
Language:
english
File:
PDF, 463 KB
english, 1947
3

Sales Promotion in the Textile Industryby James C. Cumming

Review by: Alfred Cahen
Journal:
Journal of Marketing
Year:
1947
Language:
english
File:
PDF, 156 KB
english, 1947
4

Marketing Research in American Industry: I

Heusner, Dooley, Hughes and White
Journal:
Journal of Marketing
Year:
1947
Language:
english
File:
PDF, 878 KB
english, 1947
5

America's Fabricsby Zelma Bendure; Gladys Pfeiffer

Review by: Harvey W. Huegy
Journal:
Journal of Marketing
Year:
1947
Language:
english
File:
PDF, 119 KB
english, 1947
6

Research in Marketing Completed and in Progress

Ralph F. Breyer
Journal:
Journal of Marketing
Year:
1947
Language:
english
File:
PDF, 980 KB
english, 1947
7

Some Aspects of the Negro Market

Edgar A. Steele
Journal:
Journal of Marketing
Year:
1947
Language:
english
File:
PDF, 178 KB
english, 1947
8

Government Statistics for Business Useby P. M. Hauser; W. R. Leonard

Review by: E. O. Dille
Journal:
Journal of Marketing
Year:
1947
Language:
english
File:
PDF, 166 KB
english, 1947
9

The Model Stock Plan in Small Stores

N. H. Comish
Journal:
Journal of Marketing
Year:
1947
Language:
english
File:
PDF, 285 KB
english, 1947
11

A. M. A. Notes

Harvey W. Huegy
Journal:
Journal of Marketing
Year:
1947
Language:
english
File:
PDF, 221 KB
english, 1947
12

Buying for Retail Storesby John W. Wingate; Norris A. Brisco

Review by: Harry Wolfe
Journal:
Journal of Marketing
Year:
1947
Language:
english
File:
PDF, 110 KB
english, 1947
13

Promotion and Research

Vergil D. Reed
Journal:
Journal of Marketing
Year:
1947
Language:
english
File:
PDF, 200 KB
english, 1947
14

Legal Aspects of Price Discrimination: State Law

Ralph Cassady, Jr.
Journal:
Journal of Marketing
Year:
1947
Language:
english
File:
PDF, 725 KB
english, 1947
15

How to Establish and Operate a Retail Storeby O. Preston Robinson; Kenneth B. Haas

Review by: Pearce C. Kelley
Journal:
Journal of Marketing
Year:
1947
Language:
english
File:
PDF, 118 KB
english, 1947
16

A Working System for the Socio-Economic Classification of a National Sample of Families

Samuel G. Barton
Journal:
Journal of Marketing
Year:
1947
Language:
english
File:
PDF, 181 KB
english, 1947
17

A Comparison of Sampling Methods

Geo. H. Brown
Journal:
Journal of Marketing
Year:
1947
Language:
english
File:
PDF, 325 KB
english, 1947
18

A Wartime Adventure in Business Self-Regulation: The Retail Declaration of Policy

R. S. Alexander
Journal:
Journal of Marketing
Year:
1947
Language:
english
File:
PDF, 340 KB
english, 1947
19

How to Conduct Consumer and Opinion Researchby Albert B. Blankenship

Review by: Elmo C. Wilson
Journal:
Journal of Marketing
Year:
1947
Language:
english
File:
PDF, 244 KB
english, 1947
20

New Techniques for Studying the Effectiveness of Films

Marjorie Fiske and Leo Handel
Journal:
Journal of Marketing
Year:
1947
Language:
english
File:
PDF, 292 KB
english, 1947
21

Vox Pop Can Pilot Your Paper

Wesley Hughes
Journal:
Journal of Marketing
Year:
1947
Language:
english
File:
PDF, 382 KB
english, 1947
22

Books Received

Journal:
Journal of Marketing
Year:
1947
Language:
english
File:
PDF, 390 KB
english, 1947
23

New Techniques for Studying the Effectiveness of Films

Fiske, Marjorie, Handel, Leo
Journal:
Journal of Marketing
Year:
1947
Language:
english
File:
PDF, 567 KB
english, 1947
24

Vox Pop Can Pilot Your Paper

Hughes, Wesley
Journal:
Journal of Marketing
Year:
1947
Language:
english
File:
PDF, 719 KB
english, 1947
25

The Model Stock Plan in Small Stores

Comish, N. H.
Journal:
Journal of Marketing
Year:
1947
Language:
english
File:
PDF, 769 KB
english, 1947
26

Books Received

Journal:
Journal of Marketing
Year:
1947
Language:
english
File:
PDF, 712 KB
english, 1947
27

Legal Aspects of Price Discrimination: State Law

Cassady, Ralph
Journal:
Journal of Marketing
Year:
1947
Language:
english
File:
PDF, 1.43 MB
english, 1947
28

Legal Aspects of Price Discrimination: State Law

Cassady, Ralph
Journal:
Journal of Marketing
Year:
1947
File:
PDF, 1.43 MB
1947
29

Book Review: Buying for Retail Stores

Wolfe, Harry
Journal:
Journal of Marketing
Year:
1947
Language:
english
File:
PDF, 302 KB
english, 1947
30

Book Review: Buying for Retail Stores

Wolfe, Harry
Journal:
Journal of Marketing
Year:
1947
File:
PDF, 302 KB
1947
33

Book Review: America's Fabrics

Huegy, Harvey W.
Journal:
Journal of Marketing
Year:
1947
File:
PDF, 260 KB
1947
35

Book Review: Government Statistics for Business Use

Dille, E. O.
Journal:
Journal of Marketing
Year:
1947
Language:
english
File:
PDF, 357 KB
english, 1947