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Volume 29; Issue 2

Main
Journal of Marketing
Volume 29; Issue 2

Journal of Marketing

Volume 29; Issue 2

1

S. R. Bernstein

Journal:

Journal of Marketing

Year:

1965

File:

PDF, 194 KB

1965

2

More about the C-Post

William H. Reynolds

Journal:

Journal of Marketing

Year:

1965

File:

PDF, 129 KB

1965

3

S. R. Bernstein

Journal:

Journal of Marketing

Year:

1965

Language:

english

File:

PDF, 194 KB

english, 1965

4

More about the C-Post

William H. Reynolds

Journal:

Journal of Marketing

Year:

1965

Language:

english

File:

PDF, 129 KB

english, 1965

5

Valuable Edition

Review by: Douglas M. Considine

Journal:

Journal of Marketing

Year:

1965

Language:

english

File:

PDF, 126 KB

english, 1965

6

Dilemma of Selling to Uncle Sam

Journal:

Journal of Marketing

Year:

1965

Language:

english

File:

PDF, 216 KB

english, 1965

7

Effective Communication

Review by: Harold F. Rosenbaum

Journal:

Journal of Marketing

Year:

1965

Language:

english

File:

PDF, 180 KB

english, 1965

8

Increasing the Power of Research to Guide Advertising Decisions

William A. Belson

Journal:

Journal of Marketing

Year:

1965

Language:

english

File:

PDF, 415 KB

english, 1965

9

New Phenomenon

Review by: Seymour Banks

Journal:

Journal of Marketing

Year:

1965

Language:

english

File:

PDF, 132 KB

english, 1965

10

A Mass Phenomenon

Review by: Kurt B. Mayer

Journal:

Journal of Marketing

Year:

1965

Language:

english

File:

PDF, 187 KB

english, 1965

11

What Are the Odds?

Review by: Jean Namias

Journal:

Journal of Marketing

Year:

1965

Language:

english

File:

PDF, 303 KB

english, 1965

12

How Much Does an Industrial Logotype Add to the Effectiveness of an Advertisement?

Richard Manville

Journal:

Journal of Marketing

Year:

1965

Language:

english

File:

PDF, 278 KB

english, 1965

13

Passport for Marketing Overseas

Journal:

Journal of Marketing

Year:

1965

Language:

english

File:

PDF, 182 KB

english, 1965

14

C-Post versus Detroit

Dwight E. Robinson

Journal:

Journal of Marketing

Year:

1965

Language:

english

File:

PDF, 133 KB

english, 1965

15

Correspondence to Real Objectives

Review by: Benjamin Lipstein

Journal:

Journal of Marketing

Year:

1965

Language:

english

File:

PDF, 249 KB

english, 1965

16

How International Can European Advertising Be?

Journal:

Journal of Marketing

Year:

1965

Language:

english

File:

PDF, 442 KB

english, 1965

17

Need for Regulation

Review by: Lawrence X. Tarpey

Journal:

Journal of Marketing

Year:

1965

Language:

english

File:

PDF, 215 KB

english, 1965

18

A Welcome Relief

Review by: George Fisk

Journal:

Journal of Marketing

Year:

1965

Language:

english

File:

PDF, 139 KB

english, 1965

19

Back Matter

Journal:

Journal of Marketing

Year:

1965

Language:

english

File:

PDF, 1.05 MB

english, 1965

20

Increasingly Important Area

Review by: Michael Schiff

Journal:

Journal of Marketing

Year:

1965

Language:

english

File:

PDF, 126 KB

english, 1965

21

The Front End

Review by: Joseph Rosen

Journal:

Journal of Marketing

Year:

1965

Language:

english

File:

PDF, 188 KB

english, 1965

22

Use-Value + Social-Value = Successful Marketing

Review by: L. Mercer Francisco

Journal:

Journal of Marketing

Year:

1965

Language:

english

File:

PDF, 146 KB

english, 1965

23

Marketing Research Revisited

Journal:

Journal of Marketing

Year:

1965

Language:

english

File:

PDF, 133 KB

english, 1965

24

Handy Addition

Review by: Samuel Wasserman

Journal:

Journal of Marketing

Year:

1965

Language:

english

File:

PDF, 126 KB

english, 1965

25

Bridging the Chasm

Review by: David Carson

Journal:

Journal of Marketing

Year:

1965

Language:

english

File:

PDF, 266 KB

english, 1965

26

Legal Developments in Marketing

Journal:

Journal of Marketing

Year:

1965

Language:

english

File:

PDF, 976 KB

english, 1965

27

Very Broad Scope

Review by: Jac L. Goldstucker

Journal:

Journal of Marketing

Year:

1965

Language:

english

File:

PDF, 218 KB

english, 1965

28

The Marketing Manager's Dilemma

Ralph S. Alexander

Journal:

Journal of Marketing

Year:

1965

Language:

english

File:

PDF, 289 KB

english, 1965

29

Is Marketing Education Driving or Drifting?

Journal:

Journal of Marketing

Year:

1965

Language:

english

File:

PDF, 197 KB

english, 1965

30

Two Requirements for Measuring the Effectiveness of Promotion

James W. Taylor

Journal:

Journal of Marketing

Year:

1965

Language:

english

File:

PDF, 222 KB

english, 1965

31

Theory and Practice

Review by: E. M. Kane

Journal:

Journal of Marketing

Year:

1965

Language:

english

File:

PDF, 170 KB

english, 1965

32

Statement of Faith

Review by: Ellis L. Hoffman

Journal:

Journal of Marketing

Year:

1965

Language:

english

File:

PDF, 282 KB

english, 1965

33

Effective Management and the Human Factor

Journal:

Journal of Marketing

Year:

1965

Language:

english

File:

PDF, 394 KB

english, 1965

34

Further Pursuit of the Dissonant Consumer: A Comment

Journal:

Journal of Marketing

Year:

1965

Language:

english

File:

PDF, 224 KB

english, 1965

35

The Carry-Over Effect of Advertising

Journal:

Journal of Marketing

Year:

1965

Language:

english

File:

PDF, 591 KB

english, 1965

36

Trading Stamps in Japan. Boom in the Making?

A. J. Alton and George O. Totten

Journal:

Journal of Marketing

Year:

1965

Language:

english

File:

PDF, 567 KB

english, 1965

37

Riesman Revisited

Harold H. Kassarjian

Journal:

Journal of Marketing

Year:

1965

Language:

english

File:

PDF, 310 KB

english, 1965

38

How Can the Advertising Dollar Work Harder?

Dik Warren Twedt

Journal:

Journal of Marketing

Year:

1965

Language:

english

File:

PDF, 333 KB

english, 1965

39

Front Matter

Journal:

Journal of Marketing

Year:

1965

Language:

english

File:

PDF, 1.83 MB

english, 1965

40

Strong Positive Emphasis

Review by: David J. Rachman

Journal:

Journal of Marketing

Year:

1965

Language:

english

File:

PDF, 198 KB

english, 1965

41

Sales Variability in Service Stations

Richard A. Miller

Journal:

Journal of Marketing

Year:

1965

Language:

english

File:

PDF, 427 KB

english, 1965

42

Marketing Articles in Review

Journal:

Journal of Marketing

Year:

1965

Language:

english

File:

PDF, 2.28 MB

english, 1965

43

Effective Management and the Human Factor

Journal:

Journal of Marketing

Year:

1965

Language:

english

File:

PDF, 655 KB

english, 1965

44

How International Can European Advertising Be?

Journal:

Journal of Marketing

Year:

1965

Language:

english

File:

PDF, 851 KB

english, 1965

45

Riesman Revisited

Kassarjian, Harold H.

Journal:

Journal of Marketing

Year:

1965

Language:

english

File:

PDF, 599 KB

english, 1965

46

Dilemma of Selling to Uncle Sam

Katz, Arthur J.

Journal:

Journal of Marketing

Year:

1965

Language:

english

File:

PDF, 565 KB

english, 1965

47

Increasing the Power of Research to Guide Advertising Decisions

Belson, William A.

Journal:

Journal of Marketing

Year:

1965

Language:

english

File:

PDF, 1.15 MB

english, 1965

48

The Carry-over Effect of Advertising

Tull, Donald S.

Journal:

Journal of Marketing

Year:

1965

Language:

english

File:

PDF, 977 KB

english, 1965

49

S. R. Bernstein

Journal:

Journal of Marketing

Year:

1965

Language:

english

File:

PDF, 426 KB

english, 1965

50

Book Review: Statement of Faith … A Conservative Looks at Cooperatives

Hoffman, Ellis L.

Journal:

Journal of Marketing

Year:

1965

Language:

english

File:

PDF, 388 KB

english, 1965

51

Book Review: Statement of Faith … A Conservative Looks at Cooperatives

Hoffman, Ellis L.

Journal:

Journal of Marketing

Year:

1965

File:

PDF, 388 KB

1965

52

Book Review: Handy Addition … The Dartnell Direct Mail and Mail Order Handbook

Wasserman, Samuel

Journal:

Journal of Marketing

Year:

1965

File:

PDF, 374 KB

1965

53

Passport for Marketing Overseas

Journal:

Journal of Marketing

Year:

1965

File:

PDF, 508 KB

1965

54

Is Marketing Education Driving or Drifting?

Journal:

Journal of Marketing

Year:

1965

File:

PDF, 569 KB

1965

55

Book Review: Need for Regulation … An Antitrust Primer

Payne, Stanley L., Tarpey, Lawrence X.

Journal:

Journal of Marketing

Year:

1965

File:

PDF, 540 KB

1965

56

Book Review: Use-value + Social-value = Successful Marketing Business Decisions: That Changed Our Lives

Francisco, L. Mercer

Journal:

Journal of Marketing

Year:

1965

File:

PDF, 348 KB

1965

57

Book Review: Very Broad Scope … Marketing Research

Goldstucker, Jac L.

Journal:

Journal of Marketing

Year:

1965

File:

PDF, 524 KB

1965

58

Book Review: A Mass Phenomenon … The Culture Consumers: A Study of Art and Affluence in America

Journal:

Journal of Marketing

Year:

1965

File:

PDF, 459 KB

1965

59

Book Review: Effective Communication … Creative Report Writing

Rosenbaum, Harold F.

Journal:

Journal of Marketing

Year:

1965

File:

PDF, 390 KB

1965

60

How Much Does an Industrial Logotype Add to the Effectiveness of an Advertisement?

Christian, Richard C.

Journal:

Journal of Marketing

Year:

1965

File:

PDF, 602 KB

1965

61

Legal Developments in Marketing

Journal:

Journal of Marketing

Year:

1965

File:

PDF, 1.69 MB

1965

62

Book Review: Correspondence to Real Objectives … Mathematical Models and Marketing Management

Lipstein, Benjamin

Journal:

Journal of Marketing

Year:

1965

File:

PDF, 452 KB

1965

63

Book Review: What are the Odds? … Anticipations and Purchases: An Analysis of Consumer Behavior

Journal:

Journal of Marketing

Year:

1965

File:

PDF, 566 KB

1965

64

The Marketing Manager's Dilemma

Alexander, Ralph S.

Journal:

Journal of Marketing

Year:

1965

File:

PDF, 749 KB

1965

65

Book Review: The Front End … Checkout Management

Journal:

Journal of Marketing

Year:

1965

File:

PDF, 390 KB

1965

66

Book Review: Increasingly Important Area … Business Logistics: Management of Physical Supply and Distribution

Schiff, Michael

Journal:

Journal of Marketing

Year:

1965

File:

PDF, 302 KB

1965

67

Book Review: Theory and Practice … Pricing Methods of Industry

Journal:

Journal of Marketing

Year:

1965

File:

PDF, 328 KB

1965

68

Marketing Articles in Review

Penn, William S., Regan, William J., Luck, David J., Mazzola, Marie

Journal:

Journal of Marketing

Year:

1965

File:

PDF, 3.44 MB

1965

69

Book Review: New Phenomenon â¦ the Mass Consumption Society

Journal:

Journal of Marketing

Year:

1965

File:

PDF, 358 KB

1965

70

Book Review: Bridging the Chasm â¦ Marketing Management: A Quantitative Approach

Journal:

Journal of Marketing

Year:

1965

File:

PDF, 512 KB

1965