Volume 42; Issue 1

Main
Journal of Marketing
Volume 42; Issue 1

Journal of Marketing

Volume 42; Issue 1

1

Assessing the Quality of Industrial Products

Phillip D. White and Edward W. Cundiff

Journal:

Journal of Marketing

Year:

1978

Language:

english

File:

PDF, 1.17 MB

english, 1978

2

Successful Industrial Products from Customer Ideas

Eric von Hippel

Journal:

Journal of Marketing

Year:

1978

Language:

english

File:

PDF, 2.10 MB

english, 1978

3

Same Job. Different Views: Women and Men in Industrial Sales

John E. Swan, Charles M. Futrell and John T. Todd

Journal:

Journal of Marketing

Year:

1978

Language:

english

File:

PDF, 1.25 MB

english, 1978

4

Call to Action

Kevin F. McCrohan

Journal:

Journal of Marketing

Year:

1978

Language:

english

File:

PDF, 266 KB

english, 1978

5

Selling: A Self-Management Approachby Ferdinand F. Mauser

Review by: William H. Bolen

Journal:

Journal of Marketing

Year:

1978

Language:

english

File:

PDF, 299 KB

english, 1978

6

Do You Appeal to 'Catch 30'?

Susan Datres Himmelstein

Journal:

Journal of Marketing

Year:

1978

Language:

english

File:

PDF, 285 KB

english, 1978

7

Coordinating International Advertising

Dean M. Peebles, John K. Ryans, Jr. and Ivan R. Vernon

Journal:

Journal of Marketing

Year:

1978

Language:

english

File:

PDF, 1.24 MB

english, 1978

8

A New Method for Studying Family Decision-Making

Journal:

Journal of Marketing

Year:

1978

Language:

english

File:

PDF, 473 KB

english, 1978

9

How Broad Should the Marketing Concept Be?

Journal:

Journal of Marketing

Year:

1978

Language:

english

File:

PDF, 552 KB

english, 1978

10

Reciprocity: Gone but Not Forgotten

F. Robert Finney

Journal:

Journal of Marketing

Year:

1978

Language:

english

File:

PDF, 1.17 MB

english, 1978

11

Fair Trade Laws. How Fair?

L. Louise Luchsinger and Patrick M. Dunne

Journal:

Journal of Marketing

Year:

1978

Language:

english

File:

PDF, 879 KB

english, 1978

12

Innovation and New Product Marketingby David F. Midgley

Review by: Jac L. Goldstucker

Journal:

Journal of Marketing

Year:

1978

Language:

english

File:

PDF, 262 KB

english, 1978

13

Legal Developments in Marketing

Journal:

Journal of Marketing

Year:

1978

Language:

english

File:

PDF, 1.90 MB

english, 1978

14

Revitalizing Downtown Shopping Requires More Than Cosmetification

Journal:

Journal of Marketing

Year:

1978

Language:

english

File:

PDF, 503 KB

english, 1978

15

Management Science in Industrial Marketing

Frederick E. Webster, Jr.

Journal:

Journal of Marketing

Year:

1978

Language:

english

File:

PDF, 1.40 MB

english, 1978

16

The Unexpectedby Jacoby; Storm

Review by: Julien Yudelson

Journal:

Journal of Marketing

Year:

1978

Language:

english

File:

PDF, 318 KB

english, 1978

17

From the Editor

Edward C. Bursk

Journal:

Journal of Marketing

Year:

1978

Language:

english

File:

PDF, 226 KB

english, 1978

18

Back Matter

Journal:

Journal of Marketing

Year:

1978

Language:

english

File:

PDF, 191 KB

english, 1978

19

Marketing Abstracts

Journal:

Journal of Marketing

Year:

1978

Language:

english

File:

PDF, 2.09 MB

english, 1978

20

Marketing Problem Solverby Cochrane Chase; Kenneth L. Barasch

Review by: Lawrence J. Buntin

Journal:

Journal of Marketing

Year:

1978

Language:

english

File:

PDF, 296 KB

english, 1978

21

Marketing in Private and Public Nonprofit Organizations: Perspectives and Illustrationsby Ralph M. Gaedeke

Review by: Karl E. Henion II

Journal:

Journal of Marketing

Year:

1978

Language:

english

File:

PDF, 297 KB

english, 1978

22

Marketing Productivity in Consumer Goods Industries. A Vertical Perspective

Robert L. Steiner

Journal:

Journal of Marketing

Year:

1978

Language:

english

File:

PDF, 2.14 MB

english, 1978

23

Unsuccessful Innovation in the Industrial Market

Peter M. Banting

Journal:

Journal of Marketing

Year:

1978

Language:

english

File:

PDF, 379 KB

english, 1978

24

Advertising in Contemporary Society: Perspectives toward Understandingby Kim B. Rotzoll; James E. Haefner; Charles H. Sandage

Review by: Benjamin J. Katz

Journal:

Journal of Marketing

Year:

1978

Language:

english

File:

PDF, 281 KB

english, 1978

25

Women in Industrial Selling

Journal:

Journal of Marketing

Year:

1978

Language:

english

File:

PDF, 978 KB

english, 1978

26

Marketing Strategy for Economic Development: The Puerto Rican Experienceby Gordon A. DiPaolo

Review by: James E. Littlefield

Journal:

Journal of Marketing

Year:

1978

Language:

english

File:

PDF, 325 KB

english, 1978

27

Consumer Transactionsby David A. Rice

Review by: Lewis R. Tucker, Jr.

Journal:

Journal of Marketing

Year:

1978

Language:

english

File:

PDF, 364 KB

english, 1978

28

Front Matter

Journal:

Journal of Marketing

Year:

1978

Language:

english

File:

PDF, 2.92 MB

english, 1978

29

Industrial Lease Marketing

Paul F. Anderson and William Lazer

Journal:

Journal of Marketing

Year:

1978

Language:

english

File:

PDF, 1.82 MB

english, 1978

30

Publications Received

Journal:

Journal of Marketing

Year:

1978

Language:

english

File:

PDF, 312 KB

english, 1978

31

Bidding for the Sake of Follow-On Contracts

Douglas G. Brooks

Journal:

Journal of Marketing

Year:

1978

Language:

english

File:

PDF, 642 KB

english, 1978

32

The Managerial Womanby Margaret Hennig; Anne Jardim

Review by: Bettie Stead

Journal:

Journal of Marketing

Year:

1978

Language:

english

File:

PDF, 346 KB

english, 1978

33

A New Method for Studying Family Decision-Making

Journal:

Journal of Marketing

Year:

1978

File:

PDF, 496 KB

1978

34

Assessing the Quality of Industrial Products

White, Phillip D., Cundiff, Edward W.

Journal:

Journal of Marketing

Year:

1978

Language:

english

File:

PDF, 989 KB

english, 1978

35

Unsuccessful Innovation in the Industrial Market

Banting, Peter M.

Journal:

Journal of Marketing

Year:

1978

Language:

english

File:

PDF, 470 KB

english, 1978

36

Coordinating International Advertising

Peebles, Dean M., Ryans, John K., Vernon, Ivan R.

Journal:

Journal of Marketing

Year:

1978

Language:

english

File:

PDF, 1.13 MB

english, 1978

37

Coordinating International Advertising

Peebles, Dean M., Ryans, John K., Vernon, Ivan R.

Journal:

Journal of Marketing

Year:

1978

File:

PDF, 1.13 MB

1978

38

Management Science in Industrial Marketing

Webster, Frederick E.

Journal:

Journal of Marketing

Year:

1978

Language:

english

File:

PDF, 1.05 MB

english, 1978

39

Successful Industrial Products from Customer Ideas

Von Hippel, Eric

Journal:

Journal of Marketing

Year:

1978

Language:

english

File:

PDF, 1.47 MB

english, 1978

40

Successful Industrial Products from Customer Ideas

Von Hippel, Eric

Journal:

Journal of Marketing

Year:

1978

File:

PDF, 1.47 MB

1978

41

How Broad Should the Marketing Concept Be?

Journal:

Journal of Marketing

Year:

1978

Language:

english

File:

PDF, 578 KB

english, 1978

42

Fair Trade LAWS—How Fair?

Luchsinger, L. Louise, Dunne, Patrick M.

Journal:

Journal of Marketing

Year:

1978

Language:

english

File:

PDF, 678 KB

english, 1978

43

Fair Trade LAWS—How Fair?

Luchsinger, L. Louise, Dunne, Patrick M.

Journal:

Journal of Marketing

Year:

1978

File:

PDF, 678 KB

1978

44

Women in Industrial Selling

Journal:

Journal of Marketing

Year:

1978

File:

PDF, 725 KB

1978

45

Book Review: The Managerial Woman

Journal:

Journal of Marketing

Year:

1978

File:

PDF, 324 KB

1978

46

Revitalizing Downtown Shopping Requires More than Cosmetification

Journal:

Journal of Marketing

Year:

1978

File:

PDF, 470 KB

1978

47

Marketing Productivity in Consumer Industries—A Vertical Perspective

Steiner, Robert L.

Journal:

Journal of Marketing

Year:

1978

File:

PDF, 1.44 MB

1978

48

Book Review: Advertising in Contemporary Society: Perspectives toward Understanding

Katz, Benjamin J.

Journal:

Journal of Marketing

Year:

1978

File:

PDF, 324 KB

1978

49

Call to Action

McCrohan, Kevin F.

Journal:

Journal of Marketing

Year:

1978

File:

PDF, 379 KB

1978

50

Legal Developments in Marketing

Journal:

Journal of Marketing

Year:

1978

File:

PDF, 1.25 MB

1978

51

Book Review: Innovation and New Product Marketing

Peterson, Robert A., Green, Robert T., Goldstucker, Jac L.

Journal:

Journal of Marketing

Year:

1978

File:

PDF, 333 KB

1978

52

Book Review: Marketing in Private and Public Nonprofit Organizations: Perspectives and Illustrations

Henion, Karl E.

Journal:

Journal of Marketing

Year:

1978

File:

PDF, 332 KB

1978

53

Book Review: Consumer Transactions

Tucker, Lewis R.

Journal:

Journal of Marketing

Year:

1978

File:

PDF, 334 KB

1978

54

Book Review: Marketing Strategy for Economic Development: The Puerto Rican Experience

Littlefield, James E.

Journal:

Journal of Marketing

Year:

1978

File:

PDF, 333 KB

1978

55

Same JobâDifferent Views: Women and Men in Industrial Sales

Swan, John E., Futrell, Charles M., Todd, John T.

Journal:

Journal of Marketing

Year:

1978

Language:

english

File:

PDF, 997 KB

english, 1978

56

Book Review: Marketing Problem Solver

Buntin, Lawrence J.

Journal:

Journal of Marketing

Year:

1978

File:

PDF, 332 KB

1978

To build up a library is to create a life. It’s never just a random collection of books.

— Carlos María Domínguez

Official channel

Z-Library Desktop Launcher

Tor version

Z-Library

Z-Library Since 2009 support@1delivery.pm

EnglishРусскийEspañolItalianoελληνικάاللغة العربيةBahasa IndonesiaBahasa Malaysiaहिन्दीDeutschFrançaisPortuguêsУкраїнськаPolski中文繁體中文日本語Tiếng ViệtAzərbaycan DiliՀայոց լեզուภาษาไทยTürk Diliქართველიবাংলাپښتوతెలుగుاردو한국어SrpskiБългарски