Fundraising September 15, 2024 – October 1, 2024 About fundraising

Volume 42; Issue 3

Main
Journal of Marketing
Volume 42; Issue 3

Journal of Marketing

Volume 42; Issue 3

1

Strategic Windows

Abell, Derek F.

Journal:

Journal of Marketing

Year:

1978

Language:

english

File:

PDF, 1.07 MB

english, 1978

2

Ethical Beliefs of Marketing Managers

Ferrell, O. C., Weaver, K. Mark, Taylor, James W., Jones, Robert M.

Journal:

Journal of Marketing

Year:

1978

Language:

english

File:

PDF, 889 KB

english, 1978

3

The Skills of Sellingby Roger W. Seng

Review by: Robert W. Pease

Journal:

Journal of Marketing

Year:

1978

Language:

english

File:

PDF, 296 KB

english, 1978

4

A Cross-National Study of Perceived Risk

Robert J. Hoover, Robert T. Green and Joel Saegert

Journal:

Journal of Marketing

Year:

1978

Language:

english

File:

PDF, 1.19 MB

english, 1978

5

Marketing Consumer Services: New Insightsby Pierre Eiglier; Eric Langeard; Christopher H. Lovelock; John E. G. Bateson; Robert F. Young

Review by: Grady D. Bruce

Journal:

Journal of Marketing

Year:

1978

Language:

english

File:

PDF, 504 KB

english, 1978

6

The Positive/Normative Dichotomy

Donald P. Robin

Journal:

Journal of Marketing

Year:

1978

Language:

english

File:

PDF, 599 KB

english, 1978

7

The Effectiveness of Bank Premiums

Robert H. Preston, F. Robert Dwyer and William Rudelius

Journal:

Journal of Marketing

Year:

1978

Language:

english

File:

PDF, 1006 KB

english, 1978

8

Reasonable vs. Unreasonable

Journal:

Journal of Marketing

Year:

1978

Language:

english

File:

PDF, 474 KB

english, 1978

9

The Attitude Change. Behavior Change Problem

James W. Taylor and Robert M. Jones

Journal:

Journal of Marketing

Year:

1978

Language:

english

File:

PDF, 559 KB

english, 1978

10

Franchising: The State of the Artby Donald W. Hackett

Review by: Robin T. Peterson

Journal:

Journal of Marketing

Year:

1978

Language:

english

File:

PDF, 317 KB

english, 1978

11

Market-Based Guidelines for Design of Industrial Products

Yoram Wind, John F. Grashof and Joel D. Goldhar

Journal:

Journal of Marketing

Year:

1978

Language:

english

File:

PDF, 1.61 MB

english, 1978

12

Measurement of Consumer Satisfaction: An Innovation

Ernest R. Cadotte and Larry M. Robinson

Journal:

Journal of Marketing

Year:

1978

Language:

english

File:

PDF, 567 KB

english, 1978

13

Selection of an Effective Channel Control Mix

Michael Etgar, Ernest R. Cadotte and Larry M. Robinson

Journal:

Journal of Marketing

Year:

1978

Language:

english

File:

PDF, 1.16 MB

english, 1978

14

Marketing Abstracts

Journal:

Journal of Marketing

Year:

1978

Language:

english

File:

PDF, 2.45 MB

english, 1978

15

Gotterdammering for Marketing?

Journal:

Journal of Marketing

Year:

1978

Language:

english

File:

PDF, 1.79 MB

english, 1978

16

Management & Consumers in an Era of Stagflation

Journal:

Journal of Marketing

Year:

1978

Language:

english

File:

PDF, 1.70 MB

english, 1978

17

Consumer and Industrial Buying Behaviorby Arch G. Woodside; Jagdish N. Sheth; Peter D. Bennett

Review by: Donald E. Vinson

Journal:

Journal of Marketing

Year:

1978

Language:

english

File:

PDF, 296 KB

english, 1978

18

Publications Received

Journal:

Journal of Marketing

Year:

1978

Language:

english

File:

PDF, 264 KB

english, 1978

19

Legal Developments in Marketing

Journal:

Journal of Marketing

Year:

1978

Language:

english

File:

PDF, 1.94 MB

english, 1978

20

Financial Dimensions of Marketing Managementby Frank H. Mossman; W. J. E. Crissy; Paul M. Fischer

Review by: Stanley J. Shapiro

Journal:

Journal of Marketing

Year:

1978

Language:

english

File:

PDF, 266 KB

english, 1978

21

Consumer Response to Promotional Deals

B. C. Cotton and Emerson M. Babb

Journal:

Journal of Marketing

Year:

1978

Language:

english

File:

PDF, 767 KB

english, 1978

22

From the Editor

Edward C. Bursk

Journal:

Journal of Marketing

Year:

1978

Language:

english

File:

PDF, 135 KB

english, 1978

23

'Bars' Performance Rating for Sales Force Personnel

A. Benton Cocanougher, John M. Ivancevich and Subhash Sharma

Journal:

Journal of Marketing

Year:

1978

Language:

english

File:

PDF, 1.61 MB

english, 1978

24

Call to Action

Leslie L. Kanuk

Journal:

Journal of Marketing

Year:

1978

Language:

english

File:

PDF, 479 KB

english, 1978

25

Concept Evaluation & Market Segmentation

Mark Moriarty and M. Venkatesan

Journal:

Journal of Marketing

Year:

1978

Language:

english

File:

PDF, 839 KB

english, 1978

26

Strategic Marketing Problems: Cases and Commentsby Roger A. Kerlln; Robert A. Peterson

Review by: Jim L. Grimm

Journal:

Journal of Marketing

Year:

1978

Language:

english

File:

PDF, 537 KB

english, 1978

27

Front Matter

Journal:

Journal of Marketing

Year:

1978

Language:

english

File:

PDF, 1.67 MB

english, 1978

28

Personal Selling: An Introductionby Robin Peterson

Review by: Gary M. Grikscheit

Journal:

Journal of Marketing

Year:

1978

Language:

english

File:

PDF, 264 KB

english, 1978

29

[Errata]: Assessing Response to Industrial Marketing Strategy

Journal:

Journal of Marketing

Year:

1978

Language:

english

File:

PDF, 222 KB

english, 1978

30

Advertising & the First Amendment

Journal:

Journal of Marketing

Year:

1978

Language:

english

File:

PDF, 2.03 MB

english, 1978

31

How the Legal Profession Views Legal Service Advertising

Terence Shimp and Robert Dyer

Journal:

Journal of Marketing

Year:

1978

Language:

english

File:

PDF, 1.43 MB

english, 1978

32

Auditing Distribution Channels

William G. Browne and E. D. (Pat) Reiten

Journal:

Journal of Marketing

Year:

1978

Language:

english

File:

PDF, 861 KB

english, 1978

33

Double or Triple or...?

Journal:

Journal of Marketing

Year:

1978

Language:

english

File:

PDF, 798 KB

english, 1978

34

Consumer Response to Promotional Deals

Cotton, B.C., Babb, Emerson M.

Journal:

Journal of Marketing

Year:

1978

Language:

english

File:

PDF, 843 KB

english, 1978

35

Book Review: Personal Selling: An Introduction

Grikscheit, Gary M.

Journal:

Journal of Marketing

Year:

1978

Language:

english

File:

PDF, 313 KB

english, 1978

36

Measurement of Consumer Satisfaction: An Innovation

Cadotte, Ernest R., Robinson, Larry M.

Journal:

Journal of Marketing

Year:

1978

Language:

english

File:

PDF, 647 KB

english, 1978

37

Letters to the Editor

Robin, Donald P., Sharma, Subhash, Haas, Ronald L.

Journal:

Journal of Marketing

Year:

1978

File:

PDF, 1005 KB

1978

38

Call to Action

Journal:

Journal of Marketing

Year:

1978

File:

PDF, 658 KB

1978

39

Concept Evaluation & Market Segmentation

Moriarty, Mark, Venkatesan, M.

Journal:

Journal of Marketing

Year:

1978

Language:

english

File:

PDF, 838 KB

english, 1978

40

Book Review: Marketing Consumer Services: New Insights

Bruce, Grady D.

Journal:

Journal of Marketing

Year:

1978

Language:

english

File:

PDF, 468 KB

english, 1978

41

Book Review: Marketing Consumer Services: New Insights

Bruce, Grady D.

Journal:

Journal of Marketing

Year:

1978

File:

PDF, 468 KB

1978

42

Gotterdammering for Marketing?

Journal:

Journal of Marketing

Year:

1978

File:

PDF, 1.55 MB

1978

43

Market-Based Guidelines for Design of Industrial Products

Wind, Yoram, Grashof, John F., Goldhar, Joel D.

Journal:

Journal of Marketing

Year:

1978

File:

PDF, 1.26 MB

1978

44

Auditing Distribution Channels

Browne, William G., Reiten, E.D. (Pat)

Journal:

Journal of Marketing

Year:

1978

File:

PDF, 821 KB

1978

45

Advertising & the First Amendment

Journal:

Journal of Marketing

Year:

1978

File:

PDF, 1.38 MB

1978

46

Legal Developments in Marketing

Journal:

Journal of Marketing

Year:

1978

File:

PDF, 1.36 MB

1978

47

Publications Received

Journal:

Journal of Marketing

Year:

1978

File:

PDF, 313 KB

1978

48

The Effectiveness of Bank Premiums

Preston, Robert H., Dwyer, F. Robert, Rudelius, William

Journal:

Journal of Marketing

Year:

1978

File:

PDF, 902 KB

1978

49

Book Review: The Skills of Selling

Pease, Robert W.

Journal:

Journal of Marketing

Year:

1978

File:

PDF, 387 KB

1978

50

Book Review: Financial Dimensions of Marketing Management

Peterson, Robert A., Green, Robert T., Shapiro, Stanley J.

Journal:

Journal of Marketing

Year:

1978

File:

PDF, 311 KB

1978

51

Book Review: Consumer and Industrial Buying Behavior

Vinson, Donald E.

Journal:

Journal of Marketing

Year:

1978

File:

PDF, 387 KB

1978