Volume 45; Issue 4

Main
Journal of Marketing
Volume 45; Issue 4

Journal of Marketing

Volume 45; Issue 4

1

Analyzing Fashion Life Cycles: Principles and Perspectives

George B. Sproles

Journal:

Journal of Marketing

Year:

1981

Language:

english

File:

PDF, 300 KB

english, 1981

2

International Product Life Cycle: A Reassessment and Product Policy Implications

Journal:

Journal of Marketing

Year:

1981

Language:

english

File:

PDF, 683 KB

english, 1981

3

The Product Life Cycle: Analysis and Applications Issues

Journal:

Journal of Marketing

Year:

1981

Language:

english

File:

PDF, 285 KB

english, 1981

4

The Nature of Product Life Cycles for Industrial Goods Businesses

H. B. Thorelli, S. C. Burnett

Journal:

Journal of Marketing

Year:

1981

Language:

english

File:

PDF, 433 KB

english, 1981

5

Toward a Theory of the Product Life Cycle: Explaining Diversity

Journal:

Journal of Marketing

Year:

1981

Language:

english

File:

PDF, 247 KB

english, 1981

6

An Evolutionary Approach to Product Growth Theory

G. J. Tellis, C. M. Crawford

Journal:

Journal of Marketing

Year:

1981

Language:

english

File:

PDF, 289 KB

english, 1981

7

Shortening of the PLC: An Empirical Test

W. Qualls, R. W. Olshavsky, R. E. Michaels

Journal:

Journal of Marketing

Year:

1981

Language:

english

File:

PDF, 188 KB

english, 1981

8

Modeling the Product Life Cycle for Consumer Durables

Harrell, Stephen G., Taylor, Elmer D.

Journal:

Journal of Marketing

Year:

1981

Language:

english

File:

PDF, 291 KB

english, 1981

9

Marketing Abstracts

Journal:

Journal of Marketing

Year:

1981

Language:

english

File:

PDF, 280 KB

english, 1981

10

General Living Systems Theory and Marketing: A Framework for Analysis

R. Eric Reidenbach and Terence A. Oliva

Journal:

Journal of Marketing

Year:

1981

Language:

english

File:

PDF, 298 KB

english, 1981

11

The Bass New Product Growth Model: A Sensitivity Analysis for a High Technology Product

Douglas Tigert and Behrooz Farivar

Journal:

Journal of Marketing

Year:

1981

Language:

english

File:

PDF, 365 KB

english, 1981

12

Front Matter

Journal:

Journal of Marketing

Year:

1981

Language:

english

File:

PDF, 1.81 MB

english, 1981

13

Commentary on "Judgment Based Marketing Decision Models"

John D. C. Little and Leonard M. Lodish

Journal:

Journal of Marketing

Year:

1981

Language:

english

File:

PDF, 254 KB

english, 1981

14

A Commentary on "General Living Systems Theory and Marketing: A Framework for Analysis"

James Grier Miller

Journal:

Journal of Marketing

Year:

1981

Language:

english

File:

PDF, 103 KB

english, 1981

15

Legal Developments in Marketing

Journal:

Journal of Marketing

Year:

1981

Language:

english

File:

PDF, 312 KB

english, 1981

16

From the Editor

Journal:

Journal of Marketing

Year:

1981

Language:

english

File:

PDF, 149 KB

english, 1981

17

Stratport: A Decision Support System for Strategic Planning

Jean-Claude Larréché and V. Srinivasan

Journal:

Journal of Marketing

Year:

1981

Language:

english

File:

PDF, 467 KB

english, 1981

18

Preparing the Student for a Career in a Rapidly Developing Field: A Review of Three Sales Management Textbooks

Review by: Adrian B. Ryans

Journal:

Journal of Marketing

Year:

1981

Language:

english

File:

PDF, 284 KB

english, 1981

19

Back Matter

Journal:

Journal of Marketing

Year:

1981

Language:

english

File:

PDF, 1.35 MB

english, 1981

20

Volume Information

Journal:

Journal of Marketing

Year:

1981

Language:

english

File:

PDF, 413 KB

english, 1981

21

Facial Representation of Multivariate Data

David L. Huff, Vijay Mahajan and William C. Black

Journal:

Journal of Marketing

Year:

1981

Language:

english

File:

PDF, 390 KB

english, 1981

22

The Development of Marketing in the Netherlands

Berend Wierenga

Journal:

Journal of Marketing

Year:

1981

Language:

english

File:

PDF, 348 KB

english, 1981

23

Marketing in Norway

Journal:

Journal of Marketing

Year:

1981

Language:

english

File:

PDF, 295 KB

english, 1981

24

Judgment Based Marketing Decision Models: Problems and Possible Solutions

Dipankar Chakravarti, Andrew Mitchell and Richard Staelin

Journal:

Journal of Marketing

Year:

1981

Language:

english

File:

PDF, 533 KB

english, 1981

25

In Memory of Robert Ferber (1922-1981)

Journal:

Journal of Marketing

Year:

1981

Language:

english

File:

PDF, 153 KB

english, 1981

26

The Product Life Cycle: Analysis and Applications Issues

Journal:

Journal of Marketing

Year:

1981

File:

PDF, 1.08 MB

1981

27

An Evolutionary Approach to Product Growth Theory

Tellis, Gerard J., Crawford, C. Merle

Journal:

Journal of Marketing

Year:

1981

File:

PDF, 971 KB

1981

28

An Evolutionary Approach to Product Growth Theory

Tellis, Gerard J., Crawford, C. Merle

Journal:

Journal of Marketing

Year:

1981

Language:

english

File:

PDF, 971 KB

english, 1981

29

Modeling the Product Life Cycle for Consumer Durables

Harrell, Stephen G., Taylor, Elmer D.

Journal:

Journal of Marketing

Year:

1981

Language:

english

File:

PDF, 964 KB

english, 1981

30

The Nature of Product Life Cycles for Industrial Goods Businesses

Thorelli, Hans B., Burnett, Stephen C.

Journal:

Journal of Marketing

Year:

1981

Language:

english

File:

PDF, 1.45 MB

english, 1981

31

Facial Representation of Multivariate Data

Huff, David L., Mahajan, Vijay, Black, William C.

Journal:

Journal of Marketing

Year:

1981

File:

PDF, 864 KB

1981

32

Stratport: A Decision Support System for Strategic Planning

Larréché, Jean-Claude, Srinivasan, V.

Journal:

Journal of Marketing

Year:

1981

File:

PDF, 1.57 MB

1981

33

Shortening of the PLC—AN Empirical Test

Qualls, William, Olshavsky, Richard W., Michaels, Ronald E.

Journal:

Journal of Marketing

Year:

1981

Language:

english

File:

PDF, 681 KB

english, 1981

34

Shortening of the PLC—AN Empirical Test

Qualls, William, Olshavsky, Richard W., Michaels, Ronald E.

Journal:

Journal of Marketing

Year:

1981

File:

PDF, 681 KB

1981

35

International Product Life Cycle: A Reassessment and Product Policy Implications

Journal:

Journal of Marketing

Year:

1981

Language:

english

File:

PDF, 779 KB

english, 1981

36

International Product Life Cycle: A Reassessment and Product Policy Implications

Journal:

Journal of Marketing

Year:

1981

File:

PDF, 779 KB

1981

37

Toward a Theory of the Product Life Cycle: Explaining Diversity

Midgley, David F.

Journal:

Journal of Marketing

Year:

1981

Language:

english

File:

PDF, 926 KB

english, 1981

38

General Living Systems Theory and Marketing: A Framework for Analysis

Reidenbach, R. Eric, Oliva, Terence A.

Journal:

Journal of Marketing

Year:

1981

Language:

english

File:

PDF, 1011 KB

english, 1981

39

Book Review: Preparing the Student for a Career in a Rapidly Developing Field: A Review of three Sales Management Textbooks

Myers, John, Ryans, Adrian B.

Journal:

Journal of Marketing

Year:

1981

Language:

english

File:

PDF, 727 KB

english, 1981

40

General Living Systems Theory and Marketing: A Framework for Analysis

Reidenbach, R. Eric, Oliva, Terence A.

Journal:

Journal of Marketing

Year:

1981

File:

PDF, 1011 KB

1981

41

Book Review: Preparing the Student for a Career in a Rapidly Developing Field: A Review of three Sales Management Textbooks

Myers, John, Ryans, Adrian B.

Journal:

Journal of Marketing

Year:

1981

File:

PDF, 727 KB

1981

42

Judgment Based Marketing Decision Models: Problems and Possible Solutions

Chakravarti, Dipankar, Mitchell, Andrew, Staelin, Richard

Journal:

Journal of Marketing

Year:

1981

File:

PDF, 1.39 MB

1981

43

Commentary on “Judgment Based Marketing Decision Models”

Little, John D. C., Lodish, Leonard M.

Journal:

Journal of Marketing

Year:

1981

File:

PDF, 867 KB

1981

44

Reflections

Journal:

Journal of Marketing

Year:

1981

File:

PDF, 462 KB

1981

45

A Commentary on “General Living Systems theory and Marketing: A Framework for Analysis” (Reidenbαch and Oliva, JM , this Issue)

Miller, James Grier

Journal:

Journal of Marketing

Year:

1981

File:

PDF, 332 KB

1981

46

Legal Developments in Marketing

Journal:

Journal of Marketing

Year:

1981

File:

PDF, 1.12 MB

1981

To build up a library is to create a life. It’s never just a random collection of books.

— Carlos María Domínguez

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