Volume 58; Issue 4

Journal of Marketing

Volume 58; Issue 4
1

The Capabilities of Market-Driven Organizations

George S. Day
Journal:
Journal of Marketing
Year:
1994
Language:
english
File:
PDF, 749 KB
english, 1994
2

Critical Service Encounters: The Employee's Viewpoint

Mary Jo Bitner, Bernard H. Booms and Lois A. Mohr
Journal:
Journal of Marketing
Year:
1994
Language:
english
File:
PDF, 497 KB
english, 1994
3

Dyadic Business Relationships within a Business Network Context

Anderson, James C., Hakansson, Hakan, Johanson, Jan
Journal:
Journal of Marketing
Year:
1994
Language:
english
File:
PDF, 748 KB
english, 1994
5

The Influence of Coworker Feedback on Salespeople

Ajay K. Kohli and Bernard J. Jaworski
Journal:
Journal of Marketing
Year:
1994
Language:
english
File:
PDF, 583 KB
english, 1994
7

EDLP, Hi-Lo, and Margin Arithmetic

Stephen J. Hoch, Xavier Drèze and Mary E. Purk
Journal:
Journal of Marketing
Year:
1994
Language:
english
File:
PDF, 669 KB
english, 1994
9

Performance, Attribution, and Expectancy Linkages in Personal Selling

Wesley J. Johnston and Keysuk Kim
Journal:
Journal of Marketing
Year:
1994
Language:
english
File:
PDF, 678 KB
english, 1994
10

Volume Information

Journal:
Journal of Marketing
Year:
1994
Language:
english
File:
PDF, 182 KB
english, 1994
11

The Impact of Advertising Law on Business and Public Policyby Ross D. Petty

Review by: Alexander Simonson
Journal:
Journal of Marketing
Year:
1994
Language:
english
File:
PDF, 218 KB
english, 1994
12

Doing Well While Doing Goodby L. Lawrence Embley

Review by: Alan J. Bush
Journal:
Journal of Marketing
Year:
1994
Language:
english
File:
PDF, 198 KB
english, 1994
13

The Refinement of America: Persons, Houses, Citiesby Richard L. Bushman

Review by: Dennis J. Cahill
Journal:
Journal of Marketing
Year:
1994
Language:
english
File:
PDF, 195 KB
english, 1994
14

Front Matter

Journal:
Journal of Marketing
Year:
1994
Language:
english
File:
PDF, 1.63 MB
english, 1994
15

Back Matter

Journal:
Journal of Marketing
Year:
1994
Language:
english
File:
PDF, 1.03 MB
english, 1994
16

Marketing Literature Review

Myron Leonard
Journal:
Journal of Marketing
Year:
1994
Language:
english
File:
PDF, 918 KB
english, 1994
17

Extrinsic and Intrinsic Cue Effects on Perceptions of Store Brand Quality

Richardson, Paul S., Dick, Alan S., Jain, Arun K.
Journal:
Journal of Marketing
Year:
1994
Language:
english
File:
PDF, 1.40 MB
english, 1994
18

Dyadic Business Relationships within a Business Network Context

Anderson, James C., Håkansson, Håkan, Johanson, Jan
Journal:
Journal of Marketing
Year:
1994
Language:
english
File:
PDF, 2.10 MB
english, 1994
19

The Capabilities of Market-Driven Organizations

Day, George S.
Journal:
Journal of Marketing
Year:
1994
Language:
english
File:
PDF, 2.16 MB
english, 1994
21

Critical Service Encounters: The Employee's Viewpoint

Bitner, Mary Jo, Booms, Bernard H., Mohr, Lois A.
Journal:
Journal of Marketing
Year:
1994
Language:
english
File:
PDF, 1.62 MB
english, 1994
23

Marketing Literature Review

Leonard, Myron
Journal:
Journal of Marketing
Year:
1994
File:
PDF, 1.88 MB
1994