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Volume 76; Issue 6
Main
Journal of Marketing
Volume 76; Issue 6
Journal of Marketing
Volume 76; Issue 6
1
Do Customers and Employees Enjoy Service Participation? Synergistic Effects of Self- and Other-Efficacy
Yim, Chi Kin (Bennett)
,
Chan, Kimmy Wa
,
Lam, Simon S.K
Journal:
Journal of Marketing
Year:
2012
Language:
english
File:
PDF, 473 KB
Your tags:
english, 2012
2
Creating Major Innovations with Customers: Insights from Small and Young Technology Firms
Coviello, Nicole E
,
Joseph, Richard M
Journal:
Journal of Marketing
Year:
2012
Language:
english
File:
PDF, 157 KB
Your tags:
english, 2012
3
Mapping the Play of Organizational Identity in Foreign Market Adaptation
Cayla, Julien
,
Peñaloza, Lisa
Journal:
Journal of Marketing
Year:
2012
Language:
english
File:
PDF, 146 KB
Your tags:
english, 2012
4
Principles and Principals: Do Customer Stewardship and Agency Control Compete or Complement When Shaping Frontline Employee Behavior?
Schepers, Jeroen
,
Falk, Tomas
,
Ruyter, Ko de
,
Jong, Ad de
,
Hammerschmidt, Maik
Journal:
Journal of Marketing
Year:
2012
Language:
english
File:
PDF, 203 KB
Your tags:
english, 2012
5
The Double-Edged Sword of Foreign Brand Names for Companies from Emerging Countries
Melnyk, Valentyna
,
Klein, Kristina
,
Völckner, Franziska
Journal:
Journal of Marketing
Year:
2012
Language:
english
File:
PDF, 884 KB
Your tags:
english, 2012
6
How Doppelgänger Brand Images Influence the Market Creation Process: Longitudinal Insights from the Rise of Botox Cosmetic
Giesler, Markus
Journal:
Journal of Marketing
Year:
2012
Language:
english
File:
PDF, 492 KB
Your tags:
english, 2012
7
Employees' Decision Making in the Face of Customers' Fuzzy Return Requests
Wang, Sijun
,
Beatty, Sharon E
,
Liu, Jeanny
Journal:
Journal of Marketing
Year:
2012
Language:
english
File:
PDF, 332 KB
Your tags:
english, 2012
8
Beyond the “Like” Button: The Impact of Mere Virtual Presence on Brand Evaluations and Purchase Intentions in Social Media Settings
Naylor, Rebecca Walker
,
Lamberton, Cait Poynor
,
West, Patricia M
Journal:
Journal of Marketing
Year:
2012
Language:
english
File:
PDF, 187 KB
Your tags:
english, 2012
9
Subject and Author Index, Volume 76, 2012
Journal:
Journal of Marketing
Year:
2012
Language:
english
File:
PDF, 70 KB
Your tags:
english, 2012
10
Journal of Marketing
Journal:
Journal of Marketing
Year:
2012
Language:
english
File:
PDF, 74 KB
Your tags:
english, 2012
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