Volume 79; Issue 2

Main
Journal of Marketing
Volume 79; Issue 2

Journal of Marketing

Volume 79; Issue 2

1

Consumers' Response to Commercials: When the Energy Level in the Commercial Conflicts with the Media Context

Puccinelli, Nancy M., Wilcox, Keith, Grewal, Dhruv

Journal:

Journal of Marketing

Year:

2015

Language:

english

File:

PDF, 372 KB

english, 2015

2

The Handmade Effect: What's Love Got to Do with It?

Fuchs, Christoph, Schreier, Martin, van Osselaer, Stijn M.J.

Journal:

Journal of Marketing

Year:

2015

Language:

english

File:

PDF, 826 KB

english, 2015

3

Navigating the Institutional Logics of Markets: Implications for Strategic Brand Management

Ertimur, Burçak, Coskuner-Balli, Gokcen

Journal:

Journal of Marketing

Year:

2015

Language:

english

File:

PDF, 890 KB

english, 2015

4

A Meta-Analysis of Electronic Word-of-Mouth Elasticity

You, Ya, Vadakkepatt, Gautham G., Joshi, Amit M.

Journal:

Journal of Marketing

Year:

2015

Language:

english

File:

PDF, 1.63 MB

english, 2015

5

Beyond Fungible: Transforming Money into Moral and Social Resources

Bradford, Tonya Williams

Journal:

Journal of Marketing

Year:

2015

Language:

english

File:

PDF, 321 KB

english, 2015

6

Gambled Price Discounts: A Remedy to the Negative Side Effects of Regular Price Discounts

Alavi, Sascha, Bornemann, Torsten, Wieseke, Jan

Journal:

Journal of Marketing

Year:

2015

Language:

english

File:

PDF, 337 KB

english, 2015

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