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Volume 81; Issue 1
Main
Journal of Marketing
Volume 81; Issue 1
Journal of Marketing
Volume 81; Issue 1
1
Valuing Subscription-Based Businesses Using Publicly Disclosed Customer Data
McCarthy, Daniel M.
,
Fader, Peter S.
,
Hardie, Bruce G.S.
Journal:
Journal of Marketing
Year:
2017
Language:
english
File:
PDF, 1.06 MB
Your tags:
english, 2017
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