Volume 14; Issue 4

Journal of Marketing Management

Volume 14; Issue 4

1

The Customer Exit Process - A Review And Research Agenda

Journal:

Journal of Marketing Management

Year:

1998

Language:

english

File:

PDF, 1.15 MB

english, 1998

2

Evolving "New Marketing" Philosophies By Merging Existing Concepts: Application Of Process Within Small High-Technology Firms

Journal:

Journal of Marketing Management

Year:

1998

Language:

english

File:

PDF, 1.36 MB

english, 1998

3

Market Orientation and Organizational Learning Capabilities

Morgan, Robert E., Katsikeas, Constantine S., Appiah-Adu, Kwaku

Journal:

Journal of Marketing Management

Year:

1998

Language:

english

File:

PDF, 1.87 MB

english, 1998

4

Implementing and Measuring the Effectiveness of Internal Marketing.

Lings, Ian N., Brooks, Roger F.

Journal:

Journal of Marketing Management

Year:

1998

Language:

english

File:

PDF, 1.78 MB

english, 1998

5

Modelling Market Orientation: An Application in the Education Sector

Siu, Noel Y.M., Wilson, Richard M.S.

Journal:

Journal of Marketing Management

Year:

1998

Language:

english

File:

PDF, 2.13 MB

english, 1998

6

Taking Advertising Risks: The Case of Clerical Medical

West, Douglas, Shelton, David

Journal:

Journal of Marketing Management

Year:

1998

Language:

english

File:

PDF, 2.01 MB

english, 1998

7

Editorial

Baker, Michael J.

Journal:

Journal of Marketing Management

Year:

1998

Language:

english

File:

PDF, 299 KB

english, 1998