Volume 27; Issue 5-6

Journal of Marketing Management

Volume 27; Issue 5-6
1

The value drivers of high-tech consumer products

Year:
2011
Language:
english
File:
PDF, 236 KB
english, 2011
4

Counterfeit proneness: Conceptualisation and scale development

Year:
2011
Language:
english
File:
PDF, 210 KB
english, 2011
5

Critical factors underpinning the e-CRM activities of SMEs

Year:
2011
Language:
english
File:
PDF, 230 KB
english, 2011
7

Towards a strategic place brand-management model

Year:
2011
Language:
english
File:
PDF, 216 KB
english, 2011
8

Intellectual contributions and ‘gap-spotting’

Year:
2011
Language:
english
File:
PDF, 229 KB
english, 2011