Volume 3; Issue 2

Journal of Marketing Research

Volume 3; Issue 2

1

An Exploration of Linear Programming in Media Selection

Frank M. Bass and Ronald T. Lonsdale

Journal:

Journal of Marketing Research

Year:

1966

Language:

english

File:

PDF, 1.29 MB

english, 1966

2

Methods for Determining Store Trade Areas, Market Penetration, and Potential Sales

Applebaum, William

Journal:

Journal of Marketing Research

Year:

1966

Language:

english

File:

PDF, 1.97 MB

english, 1966

3

Attitude and Attitude Changeby Carolyn W. Sherif; Muzafer Sherif; Roger E. Nebergall

Review by: Lorna Opatow

Journal:

Journal of Marketing Research

Year:

1966

Language:

english

File:

PDF, 432 KB

english, 1966

4

A Construct for Comparative Marketing Research

Journal:

Journal of Marketing Research

Year:

1966

Language:

english

File:

PDF, 944 KB

english, 1966

5

Market Research by Trade Associationsby Clodwig Kapferer; Wolfgang K. A. Disch

Review by: William Applebaum

Journal:

Journal of Marketing Research

Year:

1966

Language:

english

File:

PDF, 502 KB

english, 1966

6

The Analysis of Market Efficiency

Lee E. Preston and Norman R. Collins

Journal:

Journal of Marketing Research

Year:

1966

Language:

english

File:

PDF, 1.89 MB

english, 1966

7

Mathematics and Psychologyby George A. Miller

Review by: William S. Peters

Journal:

Journal of Marketing Research

Year:

1966

Language:

english

File:

PDF, 522 KB

english, 1966

8

Corporate Style versus Corporate Image

Journal:

Journal of Marketing Research

Year:

1966

Language:

english

File:

PDF, 890 KB

english, 1966

9

Academic Research and the Data Drought Dilemma

Charles L. Hinkle and Jack S. Wolf

Journal:

Journal of Marketing Research

Year:

1966

Language:

english

File:

PDF, 675 KB

english, 1966

10

Bibliography on Marketing Researchby Wolfgang K. A. Disch

Review by: Hugh G. Wales

Journal:

Journal of Marketing Research

Year:

1966

Language:

english

File:

PDF, 511 KB

english, 1966

11

Cost Problems in Modern Marketingby Max Kjaer-Hansen

Review by: Ralph F. Breyer

Journal:

Journal of Marketing Research

Year:

1966

Language:

english

File:

PDF, 294 KB

english, 1966

12

Front Matter

Journal:

Journal of Marketing Research

Year:

1966

Language:

english

File:

PDF, 4.23 MB

english, 1966

13

The Meaning and Sources of Marketing Theoryby Michael Halbert

Review by: Lawrence C. Lockley

Journal:

Journal of Marketing Research

Year:

1966

Language:

english

File:

PDF, 514 KB

english, 1966

14

Dynamic Effects of Short Duration Price Differentials on Retail Gasoline Sales

Journal:

Journal of Marketing Research

Year:

1966

Language:

english

File:

PDF, 668 KB

english, 1966

15

White and Negro Responses to Package Designs

Herbert E. Krugman

Journal:

Journal of Marketing Research

Year:

1966

Language:

english

File:

PDF, 361 KB

english, 1966

16

The Mass Consumption Societyby George Katona

Review by: Eleanor M. Snyder

Journal:

Journal of Marketing Research

Year:

1966

Language:

english

File:

PDF, 519 KB

english, 1966

17

The Trajectory Theory of Goal Setting for New Products

C. Merle Crawford

Journal:

Journal of Marketing Research

Year:

1966

Language:

english

File:

PDF, 1.45 MB

english, 1966

18

The Level of Consciousness: A Dynamic Approach to the Recall Technique

Journal:

Journal of Marketing Research

Year:

1966

Language:

english

File:

PDF, 1.18 MB

english, 1966

19

Confessions of an Interview Reader

Journal:

Journal of Marketing Research

Year:

1966

Language:

english

File:

PDF, 441 KB

english, 1966

20

Back Matter

Journal:

Journal of Marketing Research

Year:

1966

Language:

english

File:

PDF, 3.00 MB

english, 1966

21

Monte Carlo Methodsby J. M. Hammersley; D. C. Handscomb

Review by: Philip Kotler

Journal:

Journal of Marketing Research

Year:

1966

Language:

english

File:

PDF, 343 KB

english, 1966

22

Mathematical Models and Marketing Managementby Robert D. Buzzell

Review by: Donald L. Miller

Journal:

Journal of Marketing Research

Year:

1966

Language:

english

File:

PDF, 358 KB

english, 1966

23

An Evaluation of Alternative Rating Devices for Consumer Research

Journal:

Journal of Marketing Research

Year:

1966

Language:

english

File:

PDF, 786 KB

english, 1966

24

Distribution in a High-Level Economyby Reavis Cox

Review by: Harold Barger

Journal:

Journal of Marketing Research

Year:

1966

Language:

english

File:

PDF, 347 KB

english, 1966

25

Experimental Methods of Analyzing Demand for Branded Consumer Goods with Applications to Problems in Marketing Strategyby Edgar A. Pessemier

Review by: Gerald Zaltman

Journal:

Journal of Marketing Research

Year:

1966

Language:

english

File:

PDF, 303 KB

english, 1966

26

Experimentation in Marketingby Seymour Banks

Review by: Ronald Gatty

Journal:

Journal of Marketing Research

Year:

1966

Language:

english

File:

PDF, 764 KB

english, 1966

27

Publications Received

Journal:

Journal of Marketing Research

Year:

1966

Language:

english

File:

PDF, 302 KB

english, 1966

28

New Uses of Telephone Methods in Survey Research

Journal:

Journal of Marketing Research

Year:

1966

Language:

english

File:

PDF, 954 KB

english, 1966

29

An Exploration of Linear Programming in Media Selection

Bass, Frank M., Lonsdale, Ronald T.

Journal:

Journal of Marketing Research

Year:

1966

Language:

english

File:

PDF, 1.05 MB

english, 1966

30

Publications Received

Journal:

Journal of Marketing Research

Year:

1966

File:

PDF, 261 KB

1966

31

The Analysis of Market Efficiency

Preston, Lee E., Collins, Norman R.

Journal:

Journal of Marketing Research

Year:

1966

Language:

english

File:

PDF, 1.27 MB

english, 1966

32

Corporate Style versus Corporate Image

Journal:

Journal of Marketing Research

Year:

1966

Language:

english

File:

PDF, 863 KB

english, 1966

33

Corporate Style versus Corporate Image

Journal:

Journal of Marketing Research

Year:

1966

File:

PDF, 863 KB

1966

34

A Construct for Comparative Marketing Research

Journal:

Journal of Marketing Research

Year:

1966

Language:

english

File:

PDF, 754 KB

english, 1966

35

Confessions of an Interview Reader

Journal:

Journal of Marketing Research

Year:

1966

Language:

english

File:

PDF, 436 KB

english, 1966

36

A Construct for Comparative Marketing Research

Journal:

Journal of Marketing Research

Year:

1966

File:

PDF, 754 KB

1966

37

Confessions of an Interview Reader

Journal:

Journal of Marketing Research

Year:

1966

File:

PDF, 436 KB

1966

38

Book Review: Distribution in a High-Level Economy

Journal:

Journal of Marketing Research

Year:

1966

File:

PDF, 327 KB

1966

39

Book Review: The Mass Consumption Society

Snyder, Eleanor M.

Journal:

Journal of Marketing Research

Year:

1966

File:

PDF, 453 KB

1966

40

Book Review: The Meaning and Sources of Marketing Theory

Lockley, Lawrence C.

Journal:

Journal of Marketing Research

Year:

1966

File:

PDF, 409 KB

1966

41

The Trajectory Theory of Goal Setting for New Products

Crawford, C. Merle

Journal:

Journal of Marketing Research

Year:

1966

File:

PDF, 1.07 MB

1966

42

Dynamic Effects of Short Duration Price Differentials on Retail Gasoline Sales

Claycamp, H. J.

Journal:

Journal of Marketing Research

Year:

1966

File:

PDF, 643 KB

1966

43

An Evaluation of Alternative Rating Devices for Consumer Research

Journal:

Journal of Marketing Research

Year:

1966

File:

PDF, 710 KB

1966

44

Academic Research and the Data Drought Dilemma

Hinkle, Charles L., Wolf, Jack S.

Journal:

Journal of Marketing Research

Year:

1966

File:

PDF, 642 KB

1966

45

White and Negro Responses to Package Designs

Krugman, Herbert E.

Journal:

Journal of Marketing Research

Year:

1966

File:

PDF, 424 KB

1966

46

Book Review: Mathematical Models and Marketing Management

Miller, Donald L.

Journal:

Journal of Marketing Research

Year:

1966

File:

PDF, 392 KB

1966

47

Book Review: Mathematics and Psychology

Peters, William S.

Journal:

Journal of Marketing Research

Year:

1966

File:

PDF, 514 KB

1966

48

Book Review: Cost Problems in Modern Marketing

Breyer, Ralph F.

Journal:

Journal of Marketing Research

Year:

1966

File:

PDF, 288 KB

1966

49

Book Review: Market Research by Trade Associations

Applebaum, William

Journal:

Journal of Marketing Research

Year:

1966

Language:

english

File:

PDF, 404 KB

english, 1966

To build up a library is to create a life. It’s never just a random collection of books.

— Carlos María Domínguez

Official channel

Z-Library Desktop Launcher

Tor version

Z-Library

Z-Library Since 2009 support@1delivery.pm

EnglishРусскийEspañolItalianoελληνικάاللغة العربيةBahasa IndonesiaBahasa Malaysiaहिन्दीDeutschFrançaisPortuguêsУкраїнськаPolski中文繁體中文日本語Tiếng ViệtAzərbaycan DiliՀայոց լեզուภาษาไทยTürk Diliქართველიবাংলাپښتوతెలుగుاردو한국어SrpskiБългарски