Volume 11; Issue 4

Journal of Political Marketing

Volume 11; Issue 4

1

Political Marketing Orientation: Confusions, Complications, and Criticisms

O'Shaughnessy, Nicholas J., Baines, Paul R., O'Cass, Aron, Ormrod, Robert P.

Journal:

Journal of Political Marketing

Year:

2012

Language:

english

File:

PDF, 110 KB

english, 2012

2

Competitive Elections and the American Voter , by Keena Lipsitz

Hamer, Lawrence O.

Journal:

Journal of Political Marketing

Year:

2012

Language:

english

File:

PDF, 61 KB

english, 2012

3

Tone Versus Information: Explaining the Impact of Negative Political Advertising

Stevens, Daniel

Journal:

Journal of Political Marketing

Year:

2012

Language:

english

File:

PDF, 278 KB

english, 2012

4

Young Voters' Trust of Information and Media Sources: The 2008 U.S. Presidential Election

Sherman, Elaine, Schiffman, Leon G., Thelen, Shawn T.

Journal:

Journal of Political Marketing

Year:

2012

Language:

english

File:

PDF, 128 KB

english, 2012

5

Editorial Board EOV

Journal:

Journal of Political Marketing

Year:

2012

Language:

english

File:

PDF, 34 KB

english, 2012

6

How to Attract Voter Attention? The Emergence of the Political Agenda and the Issue Management Model

Dylla, Daria W.

Journal:

Journal of Political Marketing

Year:

2012

Language:

english

File:

PDF, 135 KB

english, 2012

7

Talking to the Converted or Reaching Out to the Uncommitted? Who Do Political Campaigns Influence?

Pattie, Charles, Johnston, Ron

Journal:

Journal of Political Marketing

Year:

2012

Language:

english

File:

PDF, 246 KB

english, 2012

8

Do Robotic Calls From Credible Sources Influence Voter Turnout or Vote Choice? Evidence From a Randomized Field Experiment

Shaw, Daron R., Green, Donald P., Gimpel, James G., Gerber, Alan S.

Journal:

Journal of Political Marketing

Year:

2012

Language:

english

File:

PDF, 89 KB

english, 2012