Volume 9; Issue 1-2

Journal of Political Marketing

Volume 9; Issue 1-2

1

The Role of a Psychographic Approach in Segmenting Electorates' Voting Behavior and Party Identification

Shun Chiu, Kevin Kuan, Huston, C. Richard, Mesak, Hani I., Willis, T. Hillman

Journal:

Journal of Political Marketing

Year:

2010

Language:

english

File:

PDF, 158 KB

english, 2010

2

Methods of Political Marketing in (Trans)Formation of Innovation Culture

Hadjimanolis, Athanasios

Journal:

Journal of Political Marketing

Year:

2010

Language:

english

File:

PDF, 122 KB

english, 2010

3

Political Culture and Perception of Political Marketing Tools: A Cross-Generational Comparison

Apospori, Eleni, Avlonitis, George, Zisouli, Maria

Journal:

Journal of Political Marketing

Year:

2010

Language:

english

File:

PDF, 144 KB

english, 2010

4

Political Public Opinion Capital

Gouliamos, Kosta, Theocharous, Antonis

Journal:

Journal of Political Marketing

Year:

2010

Language:

english

File:

PDF, 78 KB

english, 2010

5

Feeling the Issue: How Citizens' Affective Reactions and Leadership Perceptions Shape Policy Evaluations

Capelos, Tereza

Journal:

Journal of Political Marketing

Year:

2010

Language:

english

File:

PDF, 210 KB

english, 2010

6

A Comparative Analysis of British Elections in 2001 and 2005: Same Outcome, Different Recipe? The Labour Strategy

Ioannides, Petros

Journal:

Journal of Political Marketing

Year:

2010

Language:

english

File:

PDF, 79 KB

english, 2010

7

Toward a System Dynamics Modeling Framework for Effective Political Organization Management Strategies

Papageorgiou, George

Journal:

Journal of Political Marketing

Year:

2010

Language:

english

File:

PDF, 585 KB

english, 2010