Volume 16; Issue 6

7

Abstracts

Year:
1999
File:
PDF, 1.70 MB
1999
8

Launch strategy, launch tactics, and demand outcomes

Year:
1999
Language:
english
File:
PDF, 388 KB
english, 1999
9

Identifying the key success factors in new product launch

Year:
1999
Language:
english
File:
PDF, 520 KB
english, 1999
12

From the editors: introducing the special issue

Year:
1999
Language:
english
File:
PDF, 34 KB
english, 1999
13

Abstracts

Year:
1999
Language:
english
File:
PDF, 88 KB
english, 1999
14

Book review

Year:
1999
Language:
english
File:
PDF, 44 KB
english, 1999
15

Author Index to Volume 16

Year:
1999
Language:
english
File:
PDF, 45 KB
english, 1999
16

Subject Index to Volume 16

Year:
1999
Language:
english
File:
PDF, 156 KB
english, 1999