Volume 8; Issue 2

1

Consumer Expectations and the Measurement of Perceived Service Quality

Year:
1993
Language:
english
File:
PDF, 703 KB
english, 1993
5

Preface and Introduction

Year:
1993
Language:
english
File:
PDF, 218 KB
english, 1993
6

Market Signaling in the Professional Services

Year:
1993
Language:
english
File:
PDF, 707 KB
english, 1993
7

Marketing

Year:
1993
Language:
english
File:
PDF, 315 KB
english, 1993
8

Marketing

Year:
1993
Language:
english
File:
PDF, 373 KB
english, 1993
12

Educational Services Marketing

Year:
1993
Language:
english
File:
PDF, 570 KB
english, 1993
13

The Role of Marketing for Religious Organizations

Year:
1993
Language:
english
File:
PDF, 566 KB
english, 1993
15

How to Be an Overnight Sensation in Direct Response Marketing

Year:
1993
Language:
english
File:
PDF, 367 KB
english, 1993
17

Should the Airline Industry Market Safety?

Year:
1993
Language:
english
File:
PDF, 380 KB
english, 1993
18

What Business Can Teach Religious Organizations About Customer Service

Year:
1993
Language:
english
File:
PDF, 656 KB
english, 1993
19

Expectations and Performance from Whose Perspective

Year:
1993
Language:
english
File:
PDF, 285 KB
english, 1993
20

Attorneys' Attitudes Toward Legal Advertising

Year:
1993
Language:
english
File:
PDF, 688 KB
english, 1993
21

A Client Driven Model for Service Pricing

Year:
1993
Language:
english
File:
PDF, 356 KB
english, 1993
22

Identifying Sales Policies

Year:
1993
Language:
english
File:
PDF, 534 KB
english, 1993