Volume 1; Issue 4

1

Resource Guide

Year:
1993
Language:
english
File:
PDF, 62 KB
english, 1993
2

Preferences for Promotion Programs

Year:
1993
Language:
english
File:
PDF, 403 KB
english, 1993
3

The Life Cycle of Consumer Sales Promotions

Year:
1993
Language:
english
File:
PDF, 322 KB
english, 1993
4

Promotional Strategies of Brand Leaders, Challengers, and Followers

Year:
1993
Language:
english
File:
PDF, 384 KB
english, 1993
5

Sponsorship Management and Evaluation

Year:
1993
Language:
english
File:
PDF, 433 KB
english, 1993
6

The Corporate Annual Report

Year:
1993
Language:
english
File:
PDF, 554 KB
english, 1993
7

FROM THE EDITOR

Year:
1993
Language:
english
File:
PDF, 65 KB
english, 1993
8

Are Expired/Unused Coupons Worhless to Consumers and Advertisers?

Year:
1993
Language:
english
File:
PDF, 224 KB
english, 1993
10

Standardized Advertising Campaigns

Year:
1993
Language:
english
File:
PDF, 456 KB
english, 1993