Volume 4; Issue 1

1

The Prevalence of Barter in Radio

Year:
1997
Language:
english
File:
PDF, 361 KB
english, 1997
3

Price Promotion Evaluation Using Price Discrimination Theory

Year:
1997
Language:
english
File:
PDF, 447 KB
english, 1997
4

Consumer Shows in the Promotion Mix

Year:
1997
Language:
english
File:
PDF, 340 KB
english, 1997
7

Selecting Sports Personalities as Celebrity Endorsers

Year:
1997
Language:
english
File:
PDF, 360 KB
english, 1997
8

Integrating Cues into Means-End Chain Models

Year:
1997
Language:
english
File:
PDF, 475 KB
english, 1997