Volume 4; Issue 2

Journal of Promotion Management

Volume 4; Issue 2
1

Promotional Products as Internal Marketing Communication Vehicles

Cooper, Marjorie, Straughan, Robert
Journal:
Journal of Promotion Management
Year:
1997
Language:
english
File:
PDF, 451 KB
english, 1997
2

The Effect of Price Promotions on Repeat Purchase Behavior

Beasley, Fred, Shank, Matthew
Journal:
Journal of Promotion Management
Year:
1997
Language:
english
File:
PDF, 502 KB
english, 1997
3

Practitioners' Perspectives on Fine Print in Television Advertising

Kolbe, Richard, Muehling, Darrel
Journal:
Journal of Promotion Management
Year:
1997
Language:
english
File:
PDF, 470 KB
english, 1997
4

Managerial Judgement in Model Development

Davis, Brad, Rice, Marshall
Journal:
Journal of Promotion Management
Year:
1997
Language:
english
File:
PDF, 434 KB
english, 1997
5

The Effectiveness of Sponsorship

Bigne, J. Enrique
Journal:
Journal of Promotion Management
Year:
1997
Language:
english
File:
PDF, 852 KB
english, 1997
6

An Alternate Paradigm for the Examination of Semantic Cues in Advertisements

Vaidyanathan, Rajiv
Journal:
Journal of Promotion Management
Year:
1997
Language:
english
File:
PDF, 558 KB
english, 1997
7

Determinants of Consumer Responses to Direct Marketing Media

Ha, Louisa, James, E. Lincoln
Journal:
Journal of Promotion Management
Year:
1997
Language:
english
File:
PDF, 583 KB
english, 1997