Volume 22

1

Retail atmospherics: The impact of a brand dictated theme

Year:
2015
Language:
english
File:
PDF, 6.99 MB
english, 2015
5

Explain the intention to use smartphones for mobile shopping

Year:
2015
Language:
english
File:
PDF, 557 KB
english, 2015
8

Consumer reaction to service rebranding

Year:
2015
Language:
english
File:
PDF, 413 KB
english, 2015
12

Reactions of the jilted consumer

Year:
2015
Language:
english
File:
PDF, 322 KB
english, 2015
16

Customer value and customer loyalty: Is competition a missing link?

Year:
2015
Language:
english
File:
PDF, 624 KB
english, 2015
23

The differential success of movie trailers

Year:
2015
Language:
english
File:
PDF, 513 KB
english, 2015
29

Editorial board

Year:
2015
Language:
english
File:
PDF, 44 KB
english, 2015