Volume 9; Issue 2

Journal of Service Research

Volume 9; Issue 2
1

Managing Customers for Value: An Overview and Research Agenda

Kumar, V., Lemon, K. N., Parasuraman, A.
Journal:
Journal of Service Research
Year:
2006
Language:
english
File:
PDF, 105 KB
english, 2006
2

Modeling Customer Lifetime Value

Gupta, S., Hanssens, D., Hardie, B., Kahn, W., Kumar, V., Lin, N., Ravishanker, N., Sriram, S.
Journal:
Journal of Service Research
Year:
2006
Language:
english
File:
PDF, 186 KB
english, 2006
4

Linking Brand Equity to Customer Equity

Leone, R. P., Rao, V. R., Keller, K. L., Luo, A. M., McAlister, L., Srivastava, R.
Journal:
Journal of Service Research
Year:
2006
Language:
english
File:
PDF, 146 KB
english, 2006
6

The Path to Customer Centricity

Shah, D., Rust, R. T., Parasuraman, A., Staelin, R., Day, G. S.
Journal:
Journal of Service Research
Year:
2006
Language:
english
File:
PDF, 132 KB
english, 2006