Volume 19; Issue 1

Journal of Services Marketing

Volume 19; Issue 1
1

Destination brand images: a business tourism perspective

Year:
2005
Language:
english
File:
PDF, 106 KB
english, 2005
2

Design and implementation of a service guarantee

Year:
2005
Language:
english
File:
PDF, 142 KB
english, 2005
3

Pricing objectives and pricing methods in the services sector

Year:
2005
Language:
english
File:
PDF, 123 KB
english, 2005
4

Engaging customers in service creation: a theater perspective

Year:
2005
Language:
english
File:
PDF, 235 KB
english, 2005
5

The impact of mode of operation on sales performance in international services

Year:
2005
Language:
english
File:
PDF, 195 KB
english, 2005