Volume 8; Issue 2

Journal of Services Marketing

Volume 8; Issue 2
1

Alumni Willingness to Give and Contribution Behavior

Tom, Gail, Elmer, Laura
Journal:
Journal of Services Marketing
Year:
1994
Language:
english
File:
PDF, 148 KB
english, 1994
2

Marketing Signals in Service Industries

Herbig, Paul, Milewicz, John
Journal:
Journal of Services Marketing
Year:
1994
Language:
english
File:
PDF, 67 KB
english, 1994
3

What Marketers Can Learn from the Tin Man

Dubinsky, Alan J.
Journal:
Journal of Services Marketing
Year:
1994
Language:
english
File:
PDF, 41 KB
english, 1994
4

Competitive Advantage through Specialty Franchising

Preble, John F., Hoffman, Richard C.
Journal:
Journal of Services Marketing
Year:
1994
Language:
english
File:
PDF, 157 KB
english, 1994