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Volume 13; Issue 3

Journal of Strategic Marketing

Volume 13; Issue 3

1

The effects of external linkages on new product innovativeness: an examination of moderating and mediating influences

Shu, Shih‐Tung, Wong, Veronica, Lee, Nick

Journal:

Journal of Strategic Marketing

Year:

2005

Language:

english

File:

PDF, 332 KB

english, 2005

2

Editorial

Piercy, Nigel, Strong, Carolyn

Journal:

Journal of Strategic Marketing

Year:

2005

Language:

english

File:

PDF, 129 KB

english, 2005

3

Development of a taxonomy of strategic market segmentation: a framework for bridging the implementation gap between normative segmentation and business practice

Sausen, Karsten, Tomczak, Torsten, Herrmann, Andreas

Journal:

Journal of Strategic Marketing

Year:

2005

Language:

english

File:

PDF, 363 KB

english, 2005

4

An empirical analysis of the influence of cross‐relational impacts of strategy analysis on relationship performance in a business network context

Eng, Teck‐Yong

Journal:

Journal of Strategic Marketing

Year:

2005

Language:

english

File:

PDF, 260 KB

english, 2005

5

Integration of customer relationship management: status quo and implications for research and practice

Meyer, Matthias, Kolbe, Lutz M.

Journal:

Journal of Strategic Marketing

Year:

2005

Language:

english

File:

PDF, 585 KB

english, 2005