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Volume 2; Issue 1-2
Main
Journal of Website Promotion
Volume 2; Issue 1-2
Journal of Website Promotion
Volume 2; Issue 1-2
1
Willingness to Provide Personal Information Online: The Role of Perceived Privacy Risk, Privacy Statements and Brand Strength
Myerscough, Stuart
,
Lowe, Ben
,
Alpert, Frank
Journal:
Journal of Website Promotion
Year:
2006
Language:
english
File:
PDF, 1.26 MB
Your tags:
english, 2006
2
Harley Davidson's Brand Identity on the Web: A BIWAM® Filtering
Martín-Barbero, Samuel
,
Sandulli, Francesco D.
Journal:
Journal of Website Promotion
Year:
2006
Language:
english
File:
PDF, 6.06 MB
Your tags:
english, 2006
3
Online Marketing Communications: Need for a New Typology for IMC?
Jensen, Morten Bach
,
Jepsen, Anna Lund
Journal:
Journal of Website Promotion
Year:
2006
Language:
english
File:
PDF, 973 KB
Your tags:
english, 2006
4
FROM THE EDITOR
Cohen, Bill
,
Nelson, Richard Alan
Journal:
Journal of Website Promotion
Year:
2006
Language:
english
File:
PDF, 58 KB
Your tags:
english, 2006
5
Upshot of RSS Technology on Website Promotion
Malala, John N.
Journal:
Journal of Website Promotion
Year:
2006
Language:
english
File:
PDF, 170 KB
Your tags:
english, 2006
6
Personalization of the Web Interface: The Impact of Web Avatars on Users' Responses to E-commerce Sites
Wood, Natalie T.
,
Solomon, Michael R.
,
Englis, Basil G.
Journal:
Journal of Website Promotion
Year:
2006
Language:
english
File:
PDF, 264 KB
Your tags:
english, 2006
7
An Exploration of Online Shopping Cart Abandonment Syndrome–A Matter of Risk and Reputation
Moore, Simon
,
Mathews, Shane
Journal:
Journal of Website Promotion
Year:
2006
Language:
english
File:
PDF, 306 KB
Your tags:
english, 2006
8
Consumer Privacy and Trust Online: An Experimental Analysis of Anti-Phishing Promotional Effects
Baker, Emiley M.
,
Tedesco, John C.
,
Baker, Wade H.
Journal:
Journal of Website Promotion
Year:
2006
Language:
english
File:
PDF, 1.02 MB
Your tags:
english, 2006
9
Web Advertising Acceptability and Usefulness: Attaining Top Positions on Search Engines Is More Cost-Effective Than a Yellow Page or Directory Listing
Kharbanda, Siddharth
Journal:
Journal of Website Promotion
Year:
2006
Language:
english
File:
PDF, 126 KB
Your tags:
english, 2006
10
The Impact of Direct Appeals on Clickstream and Response at Promotional Websites
Richardson, Paul S.
Journal:
Journal of Website Promotion
Year:
2006
Language:
english
File:
PDF, 441 KB
Your tags:
english, 2006
11
Striking it Niche–Extending the Newspaper Brand by Capitalizing in New Media Niche Markets: Suggested Model for Achieving Consumer Brand Loyalty
Adams, Jennifer Wood
Journal:
Journal of Website Promotion
Year:
2006
Language:
english
File:
PDF, 261 KB
Your tags:
english, 2006
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