Volume 2; Issue 1-2

Journal of Website Promotion

Volume 2; Issue 1-2

1

Willingness to Provide Personal Information Online: The Role of Perceived Privacy Risk, Privacy Statements and Brand Strength

Myerscough, Stuart, Lowe, Ben, Alpert, Frank

Journal:

Journal of Website Promotion

Year:

2006

Language:

english

File:

PDF, 1.26 MB

english, 2006

2

Harley Davidson's Brand Identity on the Web: A BIWAM® Filtering

Martín-Barbero, Samuel, Sandulli, Francesco D.

Journal:

Journal of Website Promotion

Year:

2006

Language:

english

File:

PDF, 6.06 MB

english, 2006

3

Online Marketing Communications: Need for a New Typology for IMC?

Jensen, Morten Bach, Jepsen, Anna Lund

Journal:

Journal of Website Promotion

Year:

2006

Language:

english

File:

PDF, 973 KB

english, 2006

4

FROM THE EDITOR

Cohen, Bill, Nelson, Richard Alan

Journal:

Journal of Website Promotion

Year:

2006

Language:

english

File:

PDF, 58 KB

english, 2006

5

Upshot of RSS Technology on Website Promotion

Malala, John N.

Journal:

Journal of Website Promotion

Year:

2006

Language:

english

File:

PDF, 170 KB

english, 2006

6

Personalization of the Web Interface: The Impact of Web Avatars on Users' Responses to E-commerce Sites

Wood, Natalie T., Solomon, Michael R., Englis, Basil G.

Journal:

Journal of Website Promotion

Year:

2006

Language:

english

File:

PDF, 264 KB

english, 2006

7

An Exploration of Online Shopping Cart Abandonment Syndrome–A Matter of Risk and Reputation

Moore, Simon, Mathews, Shane

Journal:

Journal of Website Promotion

Year:

2006

Language:

english

File:

PDF, 306 KB

english, 2006

8

Consumer Privacy and Trust Online: An Experimental Analysis of Anti-Phishing Promotional Effects

Baker, Emiley M., Tedesco, John C., Baker, Wade H.

Journal:

Journal of Website Promotion

Year:

2006

Language:

english

File:

PDF, 1.02 MB

english, 2006

9

Web Advertising Acceptability and Usefulness: Attaining Top Positions on Search Engines Is More Cost-Effective Than a Yellow Page or Directory Listing

Kharbanda, Siddharth

Journal:

Journal of Website Promotion

Year:

2006

Language:

english

File:

PDF, 126 KB

english, 2006

10

The Impact of Direct Appeals on Clickstream and Response at Promotional Websites

Richardson, Paul S.

Journal:

Journal of Website Promotion

Year:

2006

Language:

english

File:

PDF, 441 KB

english, 2006

11

Striking it Niche–Extending the Newspaper Brand by Capitalizing in New Media Niche Markets: Suggested Model for Achieving Consumer Brand Loyalty

Adams, Jennifer Wood

Journal:

Journal of Website Promotion

Year:

2006

Language:

english

File:

PDF, 261 KB

english, 2006