Volume 34; Issue 12

Management Research Review

Volume 34; Issue 12
1

Celebrity advertising in the case of negative associations: discourse analysis of weblogs

Year:
2011
Language:
english
File:
PDF, 183 KB
english, 2011
2

The effects of cultural factors on innovation in a Thai SME

Year:
2011
Language:
english
File:
PDF, 209 KB
english, 2011
3

Protecting from brand burn during times of crisis

Year:
2011
Language:
english
File:
PDF, 473 KB
english, 2011
5

Some thoughts on the decline of pension schemes

Year:
2011
Language:
english
File:
PDF, 187 KB
english, 2011