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Volume 23; Issue 3
Main
Marketing Education Review
Volume 23; Issue 3
Marketing Education Review
Volume 23; Issue 3
1
Value-Chain Dynamics of the West Point Foundry, 1817-1911: A Historical Case Analysis in Marketing
Petkus, Ed
Journal:
Marketing Education Review
Year:
2013
Language:
english
File:
PDF, 562 KB
Your tags:
english, 2013
2
Community-Sourcing a New Marketing Course: Collaboration in Social Media
Schirr, Gary R.
Journal:
Marketing Education Review
Year:
2013
Language:
english
File:
PDF, 139 KB
Your tags:
english, 2013
3
CRM Systems with Social Networking Capabilities: The Value of Incorporating a CRM 2.0 System in Sales/Marketing Education
Wang, Xin
,
Dugan, Riley
,
Sojka, Jane
Journal:
Marketing Education Review
Year:
2013
Language:
english
File:
PDF, 357 KB
Your tags:
english, 2013
4
New Opportunities for a Professional Services Firm: Building a Brand and Developing a Marketing Strategy
Smith, Rachel K.
Journal:
Marketing Education Review
Year:
2013
Language:
english
File:
PDF, 73 KB
Your tags:
english, 2013
5
Teaching Students How to Integrate and Assess Social Networking Tools in Marketing Communications
Schlee, Regina Pefanis
,
Harich, Katrin R.
Journal:
Marketing Education Review
Year:
2013
Language:
english
File:
PDF, 473 KB
Your tags:
english, 2013
6
A Retail Center Facing Change: Using Data to Determine Marketing Strategy
Walker, Kristen L.
,
Curren, Mary T.
,
Kiesler, Tina
Journal:
Marketing Education Review
Year:
2013
Language:
english
File:
PDF, 2.12 MB
Your tags:
english, 2013
7
Teaching Moments: Opening the Pipeline to Teaching Innovations
Tanner, John F.
,
Whalen, D. Joel
Journal:
Marketing Education Review
Year:
2013
Language:
english
File:
PDF, 100 KB
Your tags:
english, 2013
8
Enhancing Classroom Effectiveness Through Social Networking Tools
Kurthakoti, Raghu
,
Boostrom, Robert E.
,
Summey, John H.
,
Campbell, David A.
Journal:
Marketing Education Review
Year:
2013
Language:
english
File:
PDF, 366 KB
Your tags:
english, 2013
9
Index to Volume 23 of Marketing Education Review
Journal:
Marketing Education Review
Year:
2013
Language:
english
File:
PDF, 183 KB
Your tags:
english, 2013
10
Manuscript Preparation and Submission Guidelines
Journal:
Marketing Education Review
Year:
2013
Language:
english
File:
PDF, 172 KB
Your tags:
english, 2013
11
From the Editor
Vander Schee, Brian A.
Journal:
Marketing Education Review
Year:
2013
File:
PDF, 170 KB
Your tags:
2013
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