Volume 8; Issue 2

Marketing Education Review

Volume 8; Issue 2

1

What Constitutes Consumer Behavior Literacy?

Shank, Matthew D., Adams, David R., Beasley, Fred M.

Journal:

Marketing Education Review

Year:

1998

Language:

english

File:

PDF, 845 KB

english, 1998

2

Evaluating the Success of Outcomes-Based Education at the Course Level: A Unique Application of the Soco Scale in a “Professional Selling” Course

Martin, Gregory S., Kimball, Bob, Bush, Ronald F.

Journal:

Marketing Education Review

Year:

1998

Language:

english

File:

PDF, 1.23 MB

english, 1998

3

Innovative Marketing Education

Spitzer, Daniel M.

Journal:

Marketing Education Review

Year:

1998

Language:

english

File:

PDF, 238 KB

english, 1998

4

Key Issues in Marketing Education

Lunsford, Dale A.

Journal:

Marketing Education Review

Year:

1998

Language:

english

File:

PDF, 205 KB

english, 1998

5

Marketing Case Corner

Williamson, Ken

Journal:

Marketing Education Review

Year:

1998

Language:

english

File:

PDF, 168 KB

english, 1998

6

Cheating, Internet Style: Guarding against On-Line Term Paper Mills

Swift, Cathy Owens, Denton, Luther (Trey), Nonis, Sarath A.

Journal:

Marketing Education Review

Year:

1998

File:

PDF, 1.13 MB

1998

7

From the Editor

Forge, Buddy La

Journal:

Marketing Education Review

Year:

1998

Language:

english

File:

PDF, 137 KB

english, 1998

8

Cheating, Internet Style: Guarding against On-Line Term Paper Mills

Swift, Cathy Owens, Denton, Luther (Trey), Nonis, Sarath A.

Journal:

Marketing Education Review

Year:

1998

Language:

english

File:

PDF, 1.13 MB

english, 1998

9

Making Business Schools Responsive to Customers: Lessons Learned and Actions

Hatfield, Louise, Taylor, Ronald K.

Journal:

Marketing Education Review

Year:

1998

Language:

english

File:

PDF, 956 KB

english, 1998

10

Using the Internet and World Wide Web in Marketing Education: An Examination of the Copyright Act of 1976

Suter, Tracy A., Kopp, Steven W.

Journal:

Marketing Education Review

Year:

1998

Language:

english

File:

PDF, 1.02 MB

english, 1998

11

Recruitment Committee: An Effective Classroom Exercise for Teaching Decision Making

Journal:

Marketing Education Review

Year:

1998

Language:

english

File:

PDF, 1.16 MB

english, 1998

12

International Marketing Internet in the Classroom (IMIC): A Global Approach to the Group Case Method

Fish, Kelly E., Martinez, Carlos Ruy, Santillán, Roberto J., Brazell, Jeff D.

Journal:

Marketing Education Review

Year:

1998

Language:

english

File:

PDF, 1.15 MB

english, 1998

13

Spatial Modeling with Spreadsheets: The Evolution of a Store Layout Model for Classroom Use

Pearson, Michael M., Mundell, Lee

Journal:

Marketing Education Review

Year:

1998

Language:

english

File:

PDF, 1.68 MB

english, 1998