Volume 21; Issue 7

2

Coolhunting, account planning and the ancient cool of Aristotle

Year:
2003
Language:
english
File:
PDF, 196 KB
english, 2003
3

Infusing business and brand strategies into account planning

Year:
2003
Language:
english
File:
PDF, 66 KB
english, 2003
4

Account planning: whose role is it anyway?

Year:
2003
Language:
english
File:
PDF, 259 KB
english, 2003
6

Marketing intelligence and account planning: insights from the experts

Year:
2003
Language:
english
File:
PDF, 76 KB
english, 2003
9

Account planning – from genesis to revelation

Year:
2003
Language:
english
File:
PDF, 188 KB
english, 2003