Volume 23; Issue 5

3

Marketing pitfalls of statistical significance testing

Year:
2005
Language:
english
File:
PDF, 184 KB
english, 2005
4

Market orientation and performance: a meta‐analysis

Year:
2005
Language:
english
File:
PDF, 515 KB
english, 2005
5

Ethnocentricity in top marketing journals

Year:
2005
Language:
english
File:
PDF, 208 KB
english, 2005