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Volume 6; Issue 4
Main
Marketing Letters
Volume 6; Issue 4
Marketing Letters
Volume 6; Issue 4
1
An empirical comparison of neural network and logistic regression models
Akhil Kumar
,
Vithala R. Rao
,
Harsh Soni
Journal:
Marketing Letters
Year:
1995
Language:
english
File:
PDF, 874 KB
Your tags:
english, 1995
2
Role of price and quality tiers on the cluster effect in brand choice
K. Sivakumar
Journal:
Marketing Letters
Year:
1995
Language:
english
File:
PDF, 600 KB
Your tags:
english, 1995
3
A meta-analysis of national brand and store brand cross-promotional price elasticities
Raj Sethuraman
Journal:
Marketing Letters
Year:
1995
Language:
english
File:
PDF, 769 KB
Your tags:
english, 1995
4
The effect of time pressure on the choice between brands that differ in quality, price, and product features
Stephen M. Nowlis
Journal:
Marketing Letters
Year:
1995
Language:
english
File:
PDF, 605 KB
Your tags:
english, 1995
5
Estes' stimulus sampling theory and massed versus spaced advertising schedules
Sanjay Mishra
,
Ajay Sukhdial
,
Surendra N. Singh
Journal:
Marketing Letters
Year:
1995
Language:
english
File:
PDF, 833 KB
Your tags:
english, 1995
6
The influence of price on the relationship between involvement and consideration set size
Richard L. Divine
Journal:
Marketing Letters
Year:
1995
Language:
english
File:
PDF, 652 KB
Your tags:
english, 1995
7
The Effect of Time Pressure on the Choice between Brands That Differ in Quality, Price, and Product Features
Stephen M. Nowlis
Journal:
Marketing Letters
Year:
1995
Language:
english
File:
PDF, 814 KB
Your tags:
english, 1995
8
An Empirical Comparison of Neural Network and Logistic Regression Models
Akhil Kumar, Vithala R. Rao and Harsh Soni
Journal:
Marketing Letters
Year:
1995
Language:
english
File:
PDF, 1.09 MB
Your tags:
english, 1995
9
Front Matter
Journal:
Marketing Letters
Year:
1995
Language:
english
File:
PDF, 210 KB
Your tags:
english, 1995
10
The Influence of Price on the Relationship between Involvement and Consideration Set Size
Richard L. Divine
Journal:
Marketing Letters
Year:
1995
Language:
english
File:
PDF, 869 KB
Your tags:
english, 1995
11
A Meta-Analysis of National Brand and Store Brand Cross-Promotional Price Elasticities
Raj Sethuraman
Journal:
Marketing Letters
Year:
1995
Language:
english
File:
PDF, 991 KB
Your tags:
english, 1995
12
Estes' Stimulus Sampling Theory and Massed versus Spaced Advertising Schedules
Sanjay Mishra, Ajay Sukhdial and Surendra N. Singh
Journal:
Marketing Letters
Year:
1995
Language:
english
File:
PDF, 1.05 MB
Your tags:
english, 1995
13
Role of Price and Quality Tiers on the Cluster Effect in Brand Choice
K. Sivakumar
Journal:
Marketing Letters
Year:
1995
Language:
english
File:
PDF, 813 KB
Your tags:
english, 1995
14
Back Matter
Journal:
Marketing Letters
Year:
1995
Language:
english
File:
PDF, 249 KB
Your tags:
english, 1995
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