Volume 6; Issue 4

Marketing Letters

Volume 6; Issue 4
1

An empirical comparison of neural network and logistic regression models

Year:
1995
Language:
english
File:
PDF, 874 KB
english, 1995
2

Role of price and quality tiers on the cluster effect in brand choice

Year:
1995
Language:
english
File:
PDF, 600 KB
english, 1995
3

A meta-analysis of national brand and store brand cross-promotional price elasticities

Year:
1995
Language:
english
File:
PDF, 769 KB
english, 1995
6

The influence of price on the relationship between involvement and consideration set size

Year:
1995
Language:
english
File:
PDF, 652 KB
english, 1995
8

An Empirical Comparison of Neural Network and Logistic Regression Models

Year:
1995
Language:
english
File:
PDF, 1.09 MB
english, 1995
9

Front Matter

Year:
1995
Language:
english
File:
PDF, 210 KB
english, 1995
10

The Influence of Price on the Relationship between Involvement and Consideration Set Size

Year:
1995
Language:
english
File:
PDF, 869 KB
english, 1995
11

A Meta-Analysis of National Brand and Store Brand Cross-Promotional Price Elasticities

Year:
1995
Language:
english
File:
PDF, 991 KB
english, 1995
13

Role of Price and Quality Tiers on the Cluster Effect in Brand Choice

Year:
1995
Language:
english
File:
PDF, 813 KB
english, 1995
14

Back Matter

Year:
1995
Language:
english
File:
PDF, 249 KB
english, 1995