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Volume 26; Issue 2
Main
Marketing Review St. Gallen
Volume 26; Issue 2
Marketing Review St. Gallen
Volume 26; Issue 2
1
Strategisches Innovationsmarketing
Torsten Tomczak
,
Oliver Gassmann
Journal:
Marketing Review St. Gallen
Year:
2009
Language:
german
File:
PDF, 132 KB
Your tags:
german, 2009
2
„Immer eine Nasenlänge voraus“
Journal:
Marketing Review St. Gallen
Year:
2009
Language:
german
File:
PDF, 142 KB
Your tags:
german, 2009
3
Neue Ideenquellen erschließen — Die Chancen von Open Innovation
Ellen Enkel
,
Oliver Gassmann
Journal:
Marketing Review St. Gallen
Year:
2009
Language:
german
File:
PDF, 464 KB
Your tags:
german, 2009
4
Teaming up to Innovate: The Importance of a Joint Knowledge Base
Anja Schulze
,
Gundula Heyn
Journal:
Marketing Review St. Gallen
Year:
2009
Language:
english
File:
PDF, 466 KB
Your tags:
english, 2009
5
Design Thinking — Kreativität als Methode
Alexander Grots
,
Margarete Pratschke
Journal:
Marketing Review St. Gallen
Year:
2009
Language:
german
File:
PDF, 657 KB
Your tags:
german, 2009
6
Der Kunde als Innovationsmotor bei Henkel
Thomas Müller-Kirschbaum
,
Juan Carlos Wuhrmann
,
Tina Burkhart
Journal:
Marketing Review St. Gallen
Year:
2009
Language:
german
File:
PDF, 735 KB
Your tags:
german, 2009
7
Development and deployment of brand protection strategies for China
Timo Sohl
,
Wolfgang Saueressig
Journal:
Marketing Review St. Gallen
Year:
2009
Language:
english
File:
PDF, 460 KB
Your tags:
english, 2009
8
Kommunikation von Innovationen — Marketing und PR als „Spielmacher“
Ansgar Zerfaß
,
Nadin Ernst
Journal:
Marketing Review St. Gallen
Year:
2009
Language:
german
File:
PDF, 679 KB
Your tags:
german, 2009
9
Innovationskommunikation 2.0 — Das Beispiel Apple iPhone
Bettina Maisch
,
Miriam Meckel
Journal:
Marketing Review St. Gallen
Year:
2009
Language:
german
File:
PDF, 553 KB
Your tags:
german, 2009
10
Cause-related Marketing: Ein scheinheiliges Kooperationskonzept?
Heribert Meffert
,
Martin Holzberg
Journal:
Marketing Review St. Gallen
Year:
2009
Language:
german
File:
PDF, 609 KB
Your tags:
german, 2009
11
Risikomanagement im After Sales Business
Cornelius Niemeyer
,
Roman Boutellier
Journal:
Marketing Review St. Gallen
Year:
2009
Language:
german
File:
PDF, 437 KB
Your tags:
german, 2009
12
„Strategisches Innovationsmarketing“
Journal:
Marketing Review St. Gallen
Year:
2009
File:
PDF, 74 KB
Your tags:
2009
13
Interaktives Marketing
M. Betz
Journal:
Marketing Review St. Gallen
Year:
2009
Language:
german
File:
PDF, 103 KB
Your tags:
german, 2009
14
Best Practice der Markenführung
L. Ebersbach
Journal:
Marketing Review St. Gallen
Year:
2009
Language:
german
File:
PDF, 103 KB
Your tags:
german, 2009
15
Transparenz in Wertschöpfungs-ketten des Agribusiness
N. Meise
Journal:
Marketing Review St. Gallen
Year:
2009
Language:
german
File:
PDF, 150 KB
Your tags:
german, 2009
16
Medien im Marketing
V. Walter
Journal:
Marketing Review St. Gallen
Year:
2009
Language:
german
File:
PDF, 86 KB
Your tags:
german, 2009
17
Marketing
V. Walter
Journal:
Marketing Review St. Gallen
Year:
2009
Language:
german
File:
PDF, 133 KB
Your tags:
german, 2009
18
Web 2.0
V. Walter
Journal:
Marketing Review St. Gallen
Year:
2009
Language:
german
File:
PDF, 86 KB
Your tags:
german, 2009
19
Konsumentengerichtete Verkaufsförderung
N. Meise
Journal:
Marketing Review St. Gallen
Year:
2009
Language:
german
File:
PDF, 86 KB
Your tags:
german, 2009
20
Firmenverzeichnis/Beirat
Journal:
Marketing Review St. Gallen
Year:
2009
File:
PDF, 217 KB
Your tags:
2009
21
Vorschau/Impressum
Journal:
Marketing Review St. Gallen
Year:
2009
Language:
german
File:
PDF, 129 KB
Your tags:
german, 2009
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