Volume 26; Issue 2

Marketing Review St. Gallen

Volume 26; Issue 2
1

Strategisches Innovationsmarketing

Torsten Tomczak, Oliver Gassmann
Journal:
Marketing Review St. Gallen
Year:
2009
Language:
german
File:
PDF, 132 KB
german, 2009
2

„Immer eine Nasenlänge voraus“

Journal:
Marketing Review St. Gallen
Year:
2009
Language:
german
File:
PDF, 142 KB
german, 2009
3

Neue Ideenquellen erschließen — Die Chancen von Open Innovation

Ellen Enkel, Oliver Gassmann
Journal:
Marketing Review St. Gallen
Year:
2009
Language:
german
File:
PDF, 464 KB
german, 2009
4

Teaming up to Innovate: The Importance of a Joint Knowledge Base

Anja Schulze, Gundula Heyn
Journal:
Marketing Review St. Gallen
Year:
2009
Language:
english
File:
PDF, 466 KB
english, 2009
5

Design Thinking — Kreativität als Methode

Alexander Grots, Margarete Pratschke
Journal:
Marketing Review St. Gallen
Year:
2009
Language:
german
File:
PDF, 657 KB
german, 2009
6

Der Kunde als Innovationsmotor bei Henkel

Thomas Müller-Kirschbaum, Juan Carlos Wuhrmann, Tina Burkhart
Journal:
Marketing Review St. Gallen
Year:
2009
Language:
german
File:
PDF, 735 KB
german, 2009
7

Development and deployment of brand protection strategies for China

Timo Sohl, Wolfgang Saueressig
Journal:
Marketing Review St. Gallen
Year:
2009
Language:
english
File:
PDF, 460 KB
english, 2009
8

Kommunikation von Innovationen — Marketing und PR als „Spielmacher“

Ansgar Zerfaß, Nadin Ernst
Journal:
Marketing Review St. Gallen
Year:
2009
Language:
german
File:
PDF, 679 KB
german, 2009
9

Innovationskommunikation 2.0 — Das Beispiel Apple iPhone

Bettina Maisch, Miriam Meckel
Journal:
Marketing Review St. Gallen
Year:
2009
Language:
german
File:
PDF, 553 KB
german, 2009
10

Cause-related Marketing: Ein scheinheiliges Kooperationskonzept?

Heribert Meffert, Martin Holzberg
Journal:
Marketing Review St. Gallen
Year:
2009
Language:
german
File:
PDF, 609 KB
german, 2009
11

Risikomanagement im After Sales Business

Cornelius Niemeyer, Roman Boutellier
Journal:
Marketing Review St. Gallen
Year:
2009
Language:
german
File:
PDF, 437 KB
german, 2009
12

„Strategisches Innovationsmarketing“

Journal:
Marketing Review St. Gallen
Year:
2009
File:
PDF, 74 KB
2009
13

Interaktives Marketing

M. Betz
Journal:
Marketing Review St. Gallen
Year:
2009
Language:
german
File:
PDF, 103 KB
german, 2009
14

Best Practice der Markenführung

L. Ebersbach
Journal:
Marketing Review St. Gallen
Year:
2009
Language:
german
File:
PDF, 103 KB
german, 2009
15

Transparenz in Wertschöpfungs-ketten des Agribusiness

N. Meise
Journal:
Marketing Review St. Gallen
Year:
2009
Language:
german
File:
PDF, 150 KB
german, 2009
16

Medien im Marketing

V. Walter
Journal:
Marketing Review St. Gallen
Year:
2009
Language:
german
File:
PDF, 86 KB
german, 2009
17

Marketing

V. Walter
Journal:
Marketing Review St. Gallen
Year:
2009
Language:
german
File:
PDF, 133 KB
german, 2009
18

Web 2.0

V. Walter
Journal:
Marketing Review St. Gallen
Year:
2009
Language:
german
File:
PDF, 86 KB
german, 2009
19

Konsumentengerichtete Verkaufsförderung

N. Meise
Journal:
Marketing Review St. Gallen
Year:
2009
Language:
german
File:
PDF, 86 KB
german, 2009
20

Firmenverzeichnis/Beirat

Journal:
Marketing Review St. Gallen
Year:
2009
File:
PDF, 217 KB
2009
21

Vorschau/Impressum

Journal:
Marketing Review St. Gallen
Year:
2009
Language:
german
File:
PDF, 129 KB
german, 2009