Volume 31; Issue 1

Marketing Review St. Gallen

Volume 31; Issue 1
1

Big Data — Chancen und Gefahren

Rudolph, Thomas
Journal:
Marketing Review St. Gallen
Year:
2014
Language:
german
File:
PDF, 463 KB
german, 2014
2

„A Vast Natural Resource Waiting to be Mined“

Rudolph, Thomas
Journal:
Marketing Review St. Gallen
Year:
2014
Language:
english
File:
PDF, 595 KB
english, 2014
3

Big Data im Handel

Rudolph, Thomas, Linzmajer, Marc
Journal:
Marketing Review St. Gallen
Year:
2014
Language:
german
File:
PDF, 906 KB
german, 2014
4

Mobile Consumer Apps: Big Data Brother is Watching You

Buck, Christoph, Horbel, Chris, Kessler, Tim, Christian, Claas
Journal:
Marketing Review St. Gallen
Year:
2014
Language:
english
File:
PDF, 652 KB
english, 2014
5

Innovationspotenzialanalyse Big Data — Ergebnisse für das Marketing

Voss, Angi, Sylla, Karl-Heinz
Journal:
Marketing Review St. Gallen
Year:
2014
Language:
german
File:
PDF, 769 KB
german, 2014
6

Eine Zillion Ads — Individuell für jeden Nutzer

Günaydin, Bora, Wernery, Jannis, Bananii, Ozanii
Journal:
Marketing Review St. Gallen
Year:
2014
Language:
german
File:
PDF, 789 KB
german, 2014
8

Retourenvermeidung im E-Commerce — Kann Big Data helfen?

Walsh, Gianfranco, Möhring, Michael
Journal:
Marketing Review St. Gallen
Year:
2014
Language:
german
File:
PDF, 607 KB
german, 2014
10

Sex Matters — Die positive Wirkung des Marken- und Produktgeschlechts

van Tilburg, Miriam
Journal:
Marketing Review St. Gallen
Year:
2014
Language:
german
File:
PDF, 621 KB
german, 2014
11

Buchrezensionen

Gollnhofer, Johanna
Journal:
Marketing Review St. Gallen
Year:
2014
Language:
german
File:
PDF, 469 KB
german, 2014
12

Buchrezensionen

Schüür-Langkau, Anja
Journal:
Marketing Review St. Gallen
Year:
2014
Language:
german
File:
PDF, 516 KB
german, 2014
13

Buchrezensionen

Schüür-Langkau, Anja
Journal:
Marketing Review St. Gallen
Year:
2014
Language:
german
File:
PDF, 516 KB
german, 2014
14

Buchrezensionen

Schüür-Langkau, Anja
Journal:
Marketing Review St. Gallen
Year:
2014
Language:
german
File:
PDF, 516 KB
german, 2014
15

Thema der nächsten Ausgabe: Fußballmarketing — Lernen von Hochleistungsteams

Schüür-Langkau, Anja
Journal:
Marketing Review St. Gallen
Year:
2014
Language:
german
File:
PDF, 498 KB
german, 2014