Volume 31; Issue 4

Marketing Review St. Gallen

Volume 31; Issue 4
1

Intelligenter als die Konkurrenz

Prof. Dr. Sven Reinecke,Prof. Dr. Dirk Zupancic
Journal:
Marketing Review St. Gallen
Year:
2014
Language:
german
File:
PDF, 79 KB
german, 2014
2

„Das Realtime-Business ist ein Schlüssel zum Erfolg“

Journal:
Marketing Review St. Gallen
Year:
2014
Language:
german
File:
PDF, 192 KB
german, 2014
3

Value-to-Value-Segmentierung im Vertrieb

Robert Bongaerts,Andreas Krämer
Journal:
Marketing Review St. Gallen
Year:
2014
Language:
german
File:
PDF, 524 KB
german, 2014
4

Die Digitale Avantgarde im Fokus

Ariane Hoffmann,Jan Hecht
Journal:
Marketing Review St. Gallen
Year:
2014
Language:
german
File:
PDF, 2.42 MB
german, 2014
6

Privacy Research durch Social Screening

Prof. Dr. Rolf Weiber,Dipl.-Kfm. Tobias Wolf
Journal:
Marketing Review St. Gallen
Year:
2014
Language:
german
File:
PDF, 504 KB
german, 2014
8

Akzeptanz des Online-Neuwagenvertriebs

Sandra Braun,Marcus F. Demmelmair,Dr. Silke Bartsch
Journal:
Marketing Review St. Gallen
Year:
2014
Language:
german
File:
PDF, 514 KB
german, 2014
10

Vom Markengeschlecht zur Markenstärke

Dr. Theo Lieven
Journal:
Marketing Review St. Gallen
Year:
2014
Language:
german
File:
PDF, 706 KB
german, 2014
11

Literatur zum Thema: Marketing- und Vertriebsintelligenz

Journal:
Marketing Review St. Gallen
Year:
2014
File:
PDF, 84 KB
2014
12

Call for Papers & Veranstaltungen

Journal:
Marketing Review St. Gallen
Year:
2014
Language:
german
File:
PDF, 81 KB
german, 2014
13

IT-Trends

Journal:
Marketing Review St. Gallen
Year:
2014
Language:
german
File:
PDF, 155 KB
german, 2014
14

Buchrezensionen

Dirk Zupancic
Journal:
Marketing Review St. Gallen
Year:
2014
Language:
german
File:
PDF, 94 KB
german, 2014
15

Buchrezensionen

Sibylle Haberstumpf,Anja Schüür-Langkau
Journal:
Marketing Review St. Gallen
Year:
2014
Language:
german
File:
PDF, 106 KB
german, 2014
16

Service der Verlagsredaktion

Journal:
Marketing Review St. Gallen
Year:
2014
Language:
german
File:
PDF, 53 KB
german, 2014
17

Thema der nächsten Ausgabe: Mobile Marketing

Journal:
Marketing Review St. Gallen
Year:
2014
Language:
german
File:
PDF, 87 KB
german, 2014