Volume 23; Issue 2

Marketing Science

Volume 23; Issue 2
1

Editorial: Consulting, Research, and Consulting Research

Shugan, Steven M.
Journal:
Marketing Science
Year:
2004
Language:
english
File:
PDF, 74 KB
english, 2004
6

Special Section Introduction by the ISMS Practice Prize Competition Chairman

Gary L. Lilien
Journal:
Marketing Science
Year:
2004
Language:
english
File:
PDF, 445 KB
english, 2004
7

Product Strategy for Innovators in Markets with Network Effects

Baohong Sun, Jinhong Xie and H. Henry Cao
Journal:
Marketing Science
Year:
2004
Language:
english
File:
PDF, 2.23 MB
english, 2004
9

Modeling Multiple Sources of State Dependence in Random Utility Models: A Distributed Lag Approach

P. B. Seetharaman
Journal:
Marketing Science
Year:
2004
Language:
english
File:
PDF, 1.86 MB
english, 2004
10

Implications of Reduced Search Cost and Free Riding in E-Commerce

Wu, Dazhong, Ray, Gautam, Geng, Xianjun, Whinston, Andrew
Journal:
Marketing Science
Year:
2004
Language:
english
File:
PDF, 150 KB
english, 2004
11

Editorial: Consulting, Research, and Consulting Research

Steven M. Shugan
Journal:
Marketing Science
Year:
2004
Language:
english
File:
PDF, 1.64 MB
english, 2004
13

"Let Me Talk to My Manager": Haggling in a Competitive Environment

Preyas S. Desai and Devavrat Purohit
Journal:
Marketing Science
Year:
2004
Language:
english
File:
PDF, 3.19 MB
english, 2004
16

Back Matter

Journal:
Marketing Science
Year:
2004
Language:
english
File:
PDF, 970 KB
english, 2004
17

Product Strategy for Innovators in Markets with Network Effects

Sun, Baohong, Xie, Jinhong, Cao, H. Henry
Journal:
Marketing Science
Year:
2004
Language:
english
File:
PDF, 225 KB
english, 2004
18

Front Matter

Journal:
Marketing Science
Year:
2004
Language:
english
File:
PDF, 1.07 MB
english, 2004
19

The Additive Risk Model for Purchase Timing

P. B. Seetharaman
Journal:
Marketing Science
Year:
2004
Language:
english
File:
PDF, 1.76 MB
english, 2004
20

Predicting Sales Takeoff for Whirlpool's New Personal Valet

Joseph A. Foster, Peter N. Golder and Gerard J. Tellis
Journal:
Marketing Science
Year:
2004
Language:
english
File:
PDF, 889 KB
english, 2004
21

The Additive Risk Model for Purchase Timing

Seetharaman, P. B.
Journal:
Marketing Science
Year:
2004
Language:
english
File:
PDF, 214 KB
english, 2004
23

“Let Me Talk to My Manager”: Haggling in a Competitive Environment

Desai, Preyas S., Purohit, Devavrat
Journal:
Marketing Science
Year:
2004
Language:
english
File:
PDF, 238 KB
english, 2004
24

Special Section Introduction by the ISMS Practice Prize Competition Chairman

Lilien, Gary L.
Journal:
Marketing Science
Year:
2004
Language:
english
File:
PDF, 230 KB
english, 2004
25

Focus on Authors

Journal:
Marketing Science
Year:
2004
Language:
english
File:
PDF, 94 KB
english, 2004