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Volume 23; Issue 2
Main
Marketing Science
Volume 23; Issue 2
Marketing Science
Volume 23; Issue 2
1
Editorial: Consulting, Research, and Consulting Research
Shugan, Steven M.
Journal:
Marketing Science
Year:
2004
Language:
english
File:
PDF, 74 KB
Your tags:
english, 2004
2
The 2003 ISMS Practice Prize Winner: Optimizing Rhenania's Direct Marketing Business Through Dynamic Multilevel Modeling (DMLM) in a Multicatalog-Brand Environment
Elsner, Ralf
,
Krafft, Manfred
,
Huchzermeier, Arnd
Journal:
Marketing Science
Year:
2004
Language:
english
File:
PDF, 2.90 MB
Your tags:
english, 2004
3
Growing, Growing, Gone: Cascades, Diffusion, and Turning Points in the Product Life Cycle
Peter N. Golder and Gerard J. Tellis
Journal:
Marketing Science
Year:
2004
Language:
english
File:
PDF, 2.11 MB
Your tags:
english, 2004
4
Growing, Growing, Gone: Cascades, Diffusion, and Turning Points in the Product Life Cycle
Golder, Peter N.
,
Tellis, Gerard J.
Journal:
Marketing Science
Year:
2004
Language:
english
File:
PDF, 193 KB
Your tags:
english, 2004
5
Special Section Introduction by the ISMS Practice Prize Competition Chairman
Gary L. Lilien
Journal:
Marketing Science
Year:
2004
File:
PDF, 445 KB
Your tags:
2004
6
Special Section Introduction by the ISMS Practice Prize Competition Chairman
Gary L. Lilien
Journal:
Marketing Science
Year:
2004
Language:
english
File:
PDF, 445 KB
Your tags:
english, 2004
7
Product Strategy for Innovators in Markets with Network Effects
Baohong Sun, Jinhong Xie and H. Henry Cao
Journal:
Marketing Science
Year:
2004
Language:
english
File:
PDF, 2.23 MB
Your tags:
english, 2004
8
Implications of Reduced Search Cost and Free Riding in E-Commerce
Wu, Dazhong
,
Ray, Gautam
,
Geng, Xianjun
,
Whinston, Andrew
Journal:
Marketing Science
Year:
2004
File:
PDF, 150 KB
Your tags:
2004
9
Modeling Multiple Sources of State Dependence in Random Utility Models: A Distributed Lag Approach
P. B. Seetharaman
Journal:
Marketing Science
Year:
2004
Language:
english
File:
PDF, 1.86 MB
Your tags:
english, 2004
10
Implications of Reduced Search Cost and Free Riding in E-Commerce
Wu, Dazhong
,
Ray, Gautam
,
Geng, Xianjun
,
Whinston, Andrew
Journal:
Marketing Science
Year:
2004
Language:
english
File:
PDF, 150 KB
Your tags:
english, 2004
11
Editorial: Consulting, Research, and Consulting Research
Steven M. Shugan
Journal:
Marketing Science
Year:
2004
Language:
english
File:
PDF, 1.64 MB
Your tags:
english, 2004
12
Implications of Reduced Search Cost and Free Riding in E-Commerce
Dazhong Wu, Gautam Ray, Xianjun Geng and Andrew Whinston
Journal:
Marketing Science
Year:
2004
Language:
english
File:
PDF, 1.68 MB
Your tags:
english, 2004
13
"Let Me Talk to My Manager": Haggling in a Competitive Environment
Preyas S. Desai and Devavrat Purohit
Journal:
Marketing Science
Year:
2004
Language:
english
File:
PDF, 3.19 MB
Your tags:
english, 2004
14
Implementing a Prelaunch Diffusion Model: Measurement and Management Challenges of the Telstra Switching Study
John H. Roberts, Pamela D. Morrison and Charles J. Nelson
Journal:
Marketing Science
Year:
2004
Language:
english
File:
PDF, 1.21 MB
Your tags:
english, 2004
15
Optimizing Rhenania's Direct Marketing Business through Dynamic Multilevel Modeling (DMLM) in a Multicatalog-Brand Environment
Ralf Elsner, Manfred Krafft and Arnd Huchzermeier
Journal:
Marketing Science
Year:
2004
Language:
english
File:
PDF, 3.11 MB
Your tags:
english, 2004
16
Back Matter
Journal:
Marketing Science
Year:
2004
Language:
english
File:
PDF, 970 KB
Your tags:
english, 2004
17
Product Strategy for Innovators in Markets with Network Effects
Sun, Baohong
,
Xie, Jinhong
,
Cao, H. Henry
Journal:
Marketing Science
Year:
2004
Language:
english
File:
PDF, 225 KB
Your tags:
english, 2004
18
Front Matter
Journal:
Marketing Science
Year:
2004
Language:
english
File:
PDF, 1.07 MB
Your tags:
english, 2004
19
The Additive Risk Model for Purchase Timing
P. B. Seetharaman
Journal:
Marketing Science
Year:
2004
Language:
english
File:
PDF, 1.76 MB
Your tags:
english, 2004
20
Predicting Sales Takeoff for Whirlpool's New Personal Valet
Joseph A. Foster, Peter N. Golder and Gerard J. Tellis
Journal:
Marketing Science
Year:
2004
Language:
english
File:
PDF, 889 KB
Your tags:
english, 2004
21
The Additive Risk Model for Purchase Timing
Seetharaman, P. B.
Journal:
Marketing Science
Year:
2004
Language:
english
File:
PDF, 214 KB
Your tags:
english, 2004
22
Modeling Multiple Sources of State Dependence in Random Utility Models: A Distributed Lag Approach
Seetharaman, P. B.
Journal:
Marketing Science
Year:
2004
Language:
english
File:
PDF, 177 KB
Your tags:
english, 2004
23
“Let Me Talk to My Manager”: Haggling in a Competitive Environment
Desai, Preyas S.
,
Purohit, Devavrat
Journal:
Marketing Science
Year:
2004
Language:
english
File:
PDF, 238 KB
Your tags:
english, 2004
24
Special Section Introduction by the ISMS Practice Prize Competition Chairman
Lilien, Gary L.
Journal:
Marketing Science
Year:
2004
Language:
english
File:
PDF, 230 KB
Your tags:
english, 2004
25
Focus on Authors
Journal:
Marketing Science
Year:
2004
Language:
english
File:
PDF, 94 KB
Your tags:
english, 2004
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